Remove B2C Remove Customer Remove Customer Loyalty Remove Omnichannel
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Podcast – Interview with Guest Panel on Building Customer Loyalty and Advocacy with Omnichannel and Personalised Engagement

Digital Doughnut

The fourth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores brand strategy in the retail and ecommerce sectors, with a particular focus on omnichannel and customer loyalty.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

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Conversational Commerce is the Key to a Seamless Omnichannel Experience

Retail TouchPoints

We realized that our customers’ definition of ‘convenience’ had changed. Customers want personalized, convenient shopping experiences. In fact, according to Forrester, customers are 2.4 With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

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How to Give Best-in-Class Omnichannel Customer Support

Omnisend

When your customers make a purchase, they’re thinking about getting the product and not about things like customer support. When that time comes, the customer will look to contact the company. What is Omnichannel Support? This way, your customers always get accurate answers. Higher customer satisfaction rates.

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Keep Your Eye on the Customer Engagement

Optimizely

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

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Keep Your Eye on the Customer Engagement

Optimizely

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

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