Optimizely

DECEMBER 25, 2018

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll be doing the selling.

B2C 218

B2C B2B Marketing Technology 218

Forrester eCommerce

NOVEMBER 28, 2023

Use our tips to help your email programs will perform better and grow your long-term customer loyalty this holiday season.

Customer 246

Customer Customer Loyalty Marketing B2C 246

Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. What Is The eCommerce Customer Journey?

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Optimizely

JANUARY 10, 2019

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices. The post The Role of the B2C Marketer Is Changing Fast.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Digital Doughnut

FEBRUARY 9, 2023

The fourth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores brand strategy in the retail and ecommerce sectors, with a particular focus on omnichannel and customer loyalty.

Customer Loyalty 105

Customer Loyalty Omnichannel Customer eCommerce 105

Optimizely

JANUARY 22, 2019

In fact, you have to focus on the entire customer experience, from the first touchpoint to the final display of customer loyalty. At the end of the webinar, you’ll be armed with everything you need to be successful in this ever-evolving role—and give your customers a great experience. Watch the Webinar Now.

Webinar 150

Webinar B2C Marketing Customer Loyalty 150

Optimizely

SEPTEMBER 18, 2018

These are the loyal customers your brand relies on. Given the much higher cost of acquiring new customers , you need loyal customers who will follow you to the end of the earth (or at least watch all your Instagram stories). It’s incredibly hard to authentically and organically build up brand loyalty. But it is possible!

B2C 261

B2C Fashion Magazine Jewelry 261

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Optimizely

NOVEMBER 16, 2017

If you manage to pull together all of your customer data, you can gain really powerful insights into what marketing tactics work and what don’t. In order to succeed, B2C marketers have to be half artist, half data scientist. It’s time for B2C marketers to get a better handle on customer data. Customer service platform.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. What is dynamic customer segmentation? Campaigns to drive conversions.

Customer 334

Customer B2C Customer Data Improvements 334

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You have to choose your own strategy, and test out what works best for your customers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

SellBrite

JUNE 7, 2017

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Forrester eCommerce

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 430

B2C Consumer Customer Loyalty Channel 430

Digital Doughnut

MARCH 25, 2022

We’re constantly told that loyal customers are an asset, but look at research and you get a really keen sense of just how valuable they are. For instance, while just eight percent of customers in a typical online retail business may be repeat buyers, they account for a massive 40% of its turnover.

Customer Loyalty 52

Customer Loyalty Customer Online Retail Retail 52

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 254

B2B eCommerce BigCommerce Omnichannel 254

Optimizely

MAY 20, 2019

Boston, MA: Zaius , the world’s leading B2C CRM, announced today four new executive hires to further accelerate growth and the company’s clear leadership in the MarTech industry. This experience will be invaluable as we revolutionize how B2C companies delight their customers at every interaction.”. Need an assist?

B2C 150

B2C Marketing Customer Customer Loyalty 150

Retail TouchPoints

JUNE 15, 2023

Earle, who talks a mile a minute and with a refreshing candor about not just his successes but his shortcomings, blind spots and missed opportunities, spoke on the topic “Building Brand Hysteria, Customer Loyalty and Memorable Experiences.” Hearing customers’ excitement and their frustration helps us make better decisions.

B2C 310

B2C Customer Loyalty B2B Customer 310

Retail TouchPoints

OCTOBER 5, 2021

We realized that our customers’ definition of ‘convenience’ had changed. Customers want personalized, convenient shopping experiences. In fact, according to Forrester, customers are 2.4 With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue.

Omnichannel 276

Omnichannel Customer Loyalty B2C B2B 276

Groove

FEBRUARY 2, 2022

What Is Customer Acquisition? When analyzing customer acquisition vs retention , it’s important to distinguish between the two. First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Con: The cost.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Retail TouchPoints

AUGUST 24, 2023

Preserving customer trust and privacy should be top-of-mind for retailers looking to make generative AI a bigger part of their holiday shopping strategy. Brands seeking to use this technology have an opportunity to engage customers, communicating the presence of generative AI in the consumer experience and where and when it is used.

Toys 245

Toys B2C Social Media Accessories 245

Optimizely

APRIL 25, 2019

You know the customers who buy from you regularly? If only all customers could be like that…. It makes sense to focus a lot of your time on targeting these high-value customers to increase conversions and improve average order value. Who are my most loyal customers? Have the highest customer lifetime value.

Customer 150

Customer B2C Customer Loyalty Social Media 150

Optimizely

AUGUST 31, 2018

With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers.

Customer Loyalty 199

Customer Loyalty B2C Arts eCommerce 199

Optimizely

AUGUST 31, 2018

With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers.

Customer Loyalty 150

Customer Loyalty B2C Arts eCommerce 150

Groove

JULY 23, 2020

Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. for customer loyalty programs. Leverage automation to remove manual labor, save time and money and improve organizational efficiency. Stamped.io

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Forrester eCommerce

NOVEMBER 17, 2022

Loyalty marketers, the scope of your job just expanded. Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy. And before you panic, it’s a good thing.

Customer 195

Customer Customer Retention Supplies Marketing 195

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

Optimizely

JUNE 25, 2018

While this growth is great news for B2C brands, it’s also created a highly competitive market. . Consumers were more loyal to brands because they had fewer options, and discounts were a proven way to keep customers coming back again and again. How dynamic, real-time customer segmentation can drive repeat revenue.

Webinar 150

Webinar eCommerce Customer Loyalty B2C 150

Retail TouchPoints

AUGUST 7, 2023

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers.

Subscription 244

Subscription B2B Mobile Customer Experience 244

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Kibo

AUGUST 23, 2022

When evaluating eCommerce technologies, customer expectation management needs to stay top of mind. Hear from our guest speaker, Forrester Principal Analyst Emily Pfeiffer, and Alexis Hail, Senior Director at Kibo, on leveraging your commerce platform and order management system to meet customer expectations.

Customer Loyalty 62

Customer Loyalty Technology Webinar Customer 62

Optimizely

MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? With the right tools we can do things like: Understand the lifecycle journey while having a 360 degree view of our customers. Promote customer loyalty through offering seamless, 1:1 experiences.

B2C 170

B2C Marketing Technology Customer Loyalty 170

Groove

MARCH 24, 2022

In developing your BigCommerce website, we partner with you to help turn shoppers into customers and increase sales and customer retention. In addition, we use inbound marketing to engage new users to your eCommerce store and build an appealing website design to turn shoppers into customers. Our BigCommerce Services.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Forrester eCommerce

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. In fact, 53% of B2C marketing decision-makers plan to increase their spend on loyalty technology this year.

Technology 195

Technology B2C Consumer Marketing 195

Optimizely

SEPTEMBER 25, 2018

Acquiring new customers is no longer enough to build a successful B2C business. As the cost of customer acquisition rises across channels, you have to focus your energies on incentivizing the repeat purchase to build a sustainable and growing business. Programs that work to drive customer loyalty long-term.

Webinar 199

Webinar Marketing B2C Customer Loyalty 199

Optimizely

JANUARY 9, 2019

The role has evolved beyond simple campaign management to focus on the entire customer experience, from the first moment of interaction to customer loyalty. In order to thrive in 2019, top B2C marketers today have to be a combination of: Marketing Technologist. Data Scientist. Brand Marketing Artist.

B2C 39

B2C Marketing Customer Loyalty Customer Experience 39

Forrester eCommerce

JULY 13, 2020

This Wednesday, July 15th, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day.

B2C 325

B2C B2B Customer Loyalty Customer Experience 325