article thumbnail

Best Headless Commerce Platform Vendors

GetElastic

First, let’s baseline on some foundational definitions and concepts: What is headless commerce? If you are going headless, there are definitely advantages of using a native headless platform, but that’s not to say that it’s the only way to go headless. product information , cart, checkout, orders, taxes, etc). Number of Employees: 101.

Magento 113
article thumbnail

Top Reasons to Not Choose Composable Commerce

GetElastic

By definition, Composable Commerce refers to a modular digital commerce approach utilizing composable ?architecture. In addition, if you’re operating solely in the D2C or B2C channels, without a plan in the short term to expand into new markets ( B2B , B2B2C ), a flexible, fast, and scalable architecture is not necessary.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. There’s definitely room for marketers to improve their efforts,” Chris says.

Games 59
article thumbnail

Shopify vs Shopify Plus: Making the Right Choice for Your Business

Ecommerce Platforms

If you need more people to be able to access your ecommerce platform, Shopify Plus is definitely the way to go. Wholesale channels for selling Another great feature you can only get from Shopify Plus, is access to a wholesale channel. You could also sell exclusive wholesale products. It also syncs customer data automatically.

Shopify 104
article thumbnail

24 eCommerce Experts to Follow Now

GetElastic

With almost 20 years of experience in the eCommerce industry, Carroll is an international keynote speaker and bestselling author, and a world-leading expert on how to grow a business globally using digital channels. His Youtube channel also provides consistent content on all topics relating to eCommerce. Check Out More Content.

eCommerce 113
article thumbnail

What Should You Look for in an Ecommerce Platform?

Kibo

Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. Managing all of this while keeping the wheels turning requires robust admin tools that offer multi-layered B2B and B2C management. Even before COVID-19, it was one of the fastest growth channels.

article thumbnail

How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416