Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. Content Audit Strategies. #3:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

FastSpring

DECEMBER 18, 2020

As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market.

B2B 148

B2B eCommerce Payment Services SEO 148

ROI Revolution

JANUARY 3, 2020

The way for brands to avoid this fate for themselves is through omnichannel marketing, but many brands have struggled to embrace this successfully. Omnichannel refers to providing a seamless, positive experience across all channels: desktop, mobile, app, and brick-and-mortar.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

BigCommerce

FEBRUARY 13, 2018

What is Ecommerce? Essentially, ecommerce (or electronic commerce) is the buying and selling of goods (or services) on the internet. From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers. Types of Ecommerce.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

BigCommerce

NOVEMBER 2, 2017

The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. 21 Apple Pay Tips and Why It’s the Future of Mobile Payments. Mobile Optimization.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Inflow Insights

APRIL 16, 2019

Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. All you need to participate here is a product feed and an eCommerce website. 4 – Our Mobile-Optimized Strategy for Improved eCommerce ROAS.

eCommerce 156

eCommerce Mobile PPC Online Retail 156