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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

In this session, Don Davis, Internet Retailer editor at large, will drill into the increasingly top-heavy nature of the retailers in online commerce in the US, and the reckoning many merchants, including those that sell primarily online, are facing as they must move beyond growth to prove their worth as sustainable, profitable retail enterprises.

Workshop 419
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Get more flexibility and customization from your ecommerce platform. Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations. CaaS ecommerce platforms. Things to Consider When Choosing an Ecommerce Platform. Social media integration. And much more.

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The Cross Border Ecommerce Checklist

BigCommerce

Small Business Considerations for Cross-Border Commerce. Social media doesn’t abide by national borders –– opening you brand up to international business just by being active on Facebook or Instagram. Ensure Your Technology is Scalable. Your ecommerce technology should enable you to do this easily.