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The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. And, it’s not just for B2C organizations.

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WEBINAR: The Rise of the B2C Marketer

Optimizely

The role of B2C marketers is shifting rapidly. Today, the vehicle for marketing messages has changed to smartphones and social media, but the style of communication remained largely the same — marketers speaking at consumers without really listening to them in exchange. Watch the Webinar Now.

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Increasing a Fashion Brand’s Revenue by 50% with SEO

Groove

Cutter and Buck is an active lifestyle fashion brand, headquartered in Seattle, Washington. Ten years later in 2015, the B2C brand partnered with Groove Commerce to enhance its online presence and overall eCommerce strategy. The company primarily sells apparel through its eCommerce website, which was established in 2005.

SEO 195
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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly.

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The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Optimizely

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands.

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As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

RTP blog

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. Social media has become a major influence in creating trends.

Fashion 150
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Move Beyond Email Marketing in Ecommerce

Optimizely

Between work emails, catching up with friends on the other side of the world, flash sales from fashion brands, the seven daily emails from Amazon, and the confirmation of orders I’ve placed, my inbox is never even close to reaching zero. Every B2C marketer must invest in omnichannel marketing in 2018 or you won’t remain competitive.

Marketing 236