B2C eCommerce Technology Marketing Mobile 
Optimizely
AUGUST 15, 2018
As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all.
BigCommerce
JUNE 5, 2018
Businesses are living in an era of wealth, liquidity and mobility. Amazon edges near $1 trillion in market value. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. Netflix recently surpassed Disney in value.
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ROI Revolution
JUNE 17, 2019
See how Susan Tynan grew her online business and expanded a mostly nonexistent market, all by keeping one strategy as her guiding north star: putting the customer first. True Grit: A Warrior’s Mettle Builds an Ecommerce Brand. The Marketing Stack: Demystify the Array of Solutions to Build and Optimize.
Optimizely
DECEMBER 21, 2017
I’m still trying to absorb the last ten years’ worth of marketing jargon and acronyms.”. But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce.
BigCommerce
MAY 15, 2018
For you, Amazon’s commodity market is profitable but earns little brand equity. The plain truth of it was that self-hosted platforms like Magento were very complex to work with and took a long time to go to market. When I worked agency side, we started building ecommerce sites on SaaS platforms like BigCommerce.
GetElastic
JUNE 7, 2016
With e-commerce sales rising rapidly, there are a few key recommendations to consider so that your in-store sales remain healthy. At Elastic Path we work with leading B2C and B2B organizations to help them deliver enterprise e-commerce that is flexible and open. What about offline? What about your own stores?
BigCommerce
MAY 4, 2018
The chatter was a mix of ecommerce technicalities, marketing strategies and a bunch of “I haven’t seen you in forever!”. IRCE is the who’s who of ecommerce – and it doesn’t discriminate. Leveraging a modern SaaS technology stack is how Skullcandy saves time, money and innovatives quickly. Here are IRCE 2018’s top events.
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