GetElastic
AUGUST 10, 2021
Where omnichannel differs from a multi-channel approach, is that with a multi-channel approach, each touchpoint is launched, managed, and optimized in silos. Speaking from personal experience, the easier it is for me to access my accounts, make purchases, manage settings, and engage with support, the happier I am.
Wiser
APRIL 23, 2020
This is what makes field marketing such a powerful piece of the marketing puzzle for B2C manufacturers and retailers. Let’s look at a few retail verticals where field marketing can drive sales and greater consumer insights: Food and beverage. Field marketing is a vital part of any B2C marketing team. Home goods.
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BigCommerce
MARCH 31, 2017
Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C. So, how did they do it?
Kissmetrics
SEPTEMBER 8, 2021
E-commerce is the future, but it isn’t just for B2C. In addition, e-commerce capabilities open up new ways of collecting, managing, and utilizing data. The system works best for businesses involved in global trade that need to manage large inventory quantities worldwide. Mable – Food & Beverage.
Kibo
AUGUST 4, 2022
To help companies take advantage of the growing subscriptions market, we decided to launch Kibo Subscriptions Management. Kibo Subscriptions Management will help retailers drive sales and customer loyalty with ongoing, recurring orders. What Can Retailers do with Kibo Subscriptions Management? Why Kibo Subscriptions Management?
Ecommerce Platforms
DECEMBER 20, 2021
B2B eCommerce and B2C businesses acting as manufacturers, distributors, or wholesalers face many challenges, the most important of which is ensuring their customers are happy. We'll cover lots of information, but let's start this Sana Commerce review with a consolidated pro-cons list: Pros: It's suitable for B2B and B2C businesses.
Kibo
SEPTEMBER 8, 2022
From dog food and razor blades to clothing and wine, subscriptions have made their way into many aspects of our everyday lives. Respondents with no children are most interested in Food & Beverage, Health & Wellness, and Pet Care subscriptions. Who’s signing up for product subscriptions.
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