How Digital Technologies Have Changed The Retail Store
Forrester Omnichannel
JUNE 23, 2014
One of my first jobs was as a sales associate at a clothing store, after which mall shopping lost any of the leisurely appeal it once held. Today, a mix of technologies are coming together to marry the online and offline experiences to revolutionize in-store shopping and the role of the physical store. B2C eCommerce.
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