The Importance of Mapping the Customer Journey in Ecommerce
Optimizely
NOVEMBER 29, 2018
Whether they’ve come across one of your tweets or are just leisurely browsing your ecommerce website, shoppers should have a basic understanding of what you do and sell at this point. If social media is a big outreach tool for you, maybe it looks like a follow on Instagram. Hang tight—they’re so close to becoming a customer!
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