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MAPIC 2023 Preview: Why Cannes is the Destination for the Retail, Leisure, and Hospitality Industry this November

365 Retail

As the year approaches its end, excitement is mounting across the retail, leisure, and hospitality industries for the upcoming MAPIC 2023 event, scheduled to take place from November 28 to 30 in Cannes. For stakeholders across various sectors—be it retail property, leisure , food, or tech—MAPIC serves as a global stage.

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Nosto Acquires UGC Marketing Platform Stackla

Retail TouchPoints

Research from Stackla showed that 79% of consumers say UGC highly impacts their purchasing decisions, and customers are 6X more likely to purchase a product if the page includes pictures from social media. Stackla’s current portfolio of clients includes Canon , Lush Cosmetics , Trek Bicycle , Kathmandu and Nintendo.

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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Further, the only two categories that experienced a decline were electronics and gadgets and — not surprisingly — travel and leisure. A recent study found that only 22% of D2Cs surveyed experienced a sales decline. There’s no time like the present to reap the rewards of D2C marketing.

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Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a small independent store selling online around the world.

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Babylist Blends URL and IRL Engagement with Virtual Showroom

Retail TouchPoints

While creating and amplifying content across email, video, social media and its site has helped Babylist build credibility and drive user engagement, “one thing we have never been able to help them with is the physical touch-and-feel experience with products,” Grant noted.

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How to Run Effective Food Ads

Kissmetrics

As the company explains, it’s gone with an expressive, functional voice, and it uses the same tone in-store, on social media, and its website. If you’re using social media, then according to Up Menu : Facebook has enormous potential for restaurants. It’s not all about social media, though.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

While the web may have become synonymous with “browsing,” the COVID-19 pandemic created a serious barrier between shoppers and leisurely real-world perusal of inventory. Decades of surveys have shown that a core motivation for brick-and-mortar shopping has been customers wanting to experience products in person before buying them.

SEO 264