The Key to Creating Flawless B2C Omnichannel Communication

Zaius

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand.

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REPORT: Omnichannel Marketing is All Hype, No Execution

Zaius

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. But why exactly is it so hard to execute an omnichannel strategy effectively?

WHITEPAPER: How Identity Resolution Drives B2C Marketing Success

Zaius

What is identity resolution , and why should you care about it as a B2C marketer? As a B2C marketer, it’s vital to understand each step in this journey and the many ways your customers interact with your brand.

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How to Run an Online Contest for Your B2C Brand

Zaius

Have you implemented a contest marketing strategy for your B2C brand yet? Running contests is a great way to acquire new email addresses as part of your omnichannel marketing efforts , but you need to have a strategy if you want to succeed.

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Deeply Analyze Your B2C Customer Buying Patterns

Zaius

As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. The customer lifecycle is a vital guide for any B2C marketer. What’s your best selling product?

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Why Decision Trees Are Terrible for Omnichannel

Zaius

If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point. However, decision trees and flow charts can quickly become overwhelming, confusing, and make it tough to gauge the performance of your B2C marketing.

Let’s Talk Omnichannel Content At OmnichannelX

Forrester eCommerce

B2C marketing content marketing content strategy omnichannel contentSometimes you hit a nerve as an analyst. Sometimes everyone you talk to about an issue says “Hey, that’s exactly what we’re focusing on right now! It’s a big deal for us, yeah, right now!” ” Nick Barber and I had that experience over the last several months. The issue: How far along are you on […].

QUIZ: Are You Ready for Omnichannel?

Zaius

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand.

2018 Predictions: What B2C Marketers Need To Know

Zaius

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? B2C marketers will stop wasting time on vanity metrics.

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WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality

Zaius

It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Take a look at some of the biggest data-centric challenges B2C marketers face today when attempting to implement an omnichannel strategy, and exactly what you can do to turn omnichannel into a marketing reality. The post WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality appeared first on Zaius.

Do You Have an Effective Omnichannel Marketing Strategy?

Zaius

If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. While many marketers know that omnichannel is important and want to do it, a shocking 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is omnichannel marketing?

A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Zaius

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Because of that, you have to ask your IT team for help pulling the numbers, centralizing the data, and running detailed reports on your latest omnichannel campaign. The many systems of B2C marketing. B2C marketing is more complex than ever.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Zaius

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). We’ve talked many times before about the importance of omnichannel. You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more. The post Should Your B2C Brand Switch to Direct-to-Consumer?

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Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

Forrester eCommerce

age of the customer B2B ecommerce B2C ecommerce customer relationship management (CRM) digital agencies digital customer experience digital transformation ebusiness strategy enterprise content management (ecm) Innovation omnichannel customer experience personalization user experience analytics Automation customer experience digital strategy innovationThe legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.”

New Retail Isn’t The Future — It’s The Present

Forrester eCommerce

B2C ecommerce ecommerce global ecommerce omnichannel customer experience online retail retailThe future of retail is already here: Alibaba’s New Retail is reshaping the retail landscape in China and beyond.

Partner Relationship Management (PRM) Comes Of Age

Forrester eCommerce

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers.

Digital Store Technologies Take the Stage For Both Customer and Associate Experience

Forrester eCommerce

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater?

Navigating Omnichannel Complexities: 3 Tips for Success

GetElastic

Navigating the omnichannel universe is a challenge for many retailers. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. Take a moment to consider your omnichannel strategy.

How Razorgator Increased AOV With Segmentation and Dynamic Content

Zaius

To learn more about how Zaius is helping B2C companies evolve and scale revenue, visit zaius.com – or, reach out to us directly at insights@zaius.com or at 877-658-2570. A customer’s average order value – or AOV – is a critical input to their eventual lifetime value.

Why January is chargebacks nightmare for retailers?

GetElastic

Omnichannel Commerce B2CWhat looks like booming business in November and December often turns into a mountain of returns a few weeks later, challenging balance sheets and threatening profits. January has traditionally accounted for 51% of a retailer’s returns.

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Why January is chargebacks nightmare for retailers?

GetElastic

Omnichannel Commerce Most Recent B2CWhat looks like booming business in November and December often turns into a mountain of returns a few weeks later, challenging balance sheets and threatening profits. January has traditionally accounted for 51% of a retailer’s returns.

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Better customer experience means targeting people, not buyers

GetElastic

Commerce Omnichannel B2CThe success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.

Announcing The Forrester Wave™: Omnichannel Order Management, Q3 2014

Forrester Omnichannel

But like the awkward kid at school, Omnichannel OMS systems have blossomed and turned into the must-have technology for almost every eBusiness leader. Trying to execute a transformative omnichannel strategy without an OMS is like going into battle with a wooden stick. omnichannel.

Should Ecommerce Brands Require an Email to Start Shopping?

Zaius

For a B2C marketer, knowing the name and identity of every shopper is incredibly powerful and enables you to market to each individual far more effectively. You can do a lot with a little in today’s world of B2C marketing.

People Matter; Marketing Channels Don’t

Zaius

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? If your B2C marketing strategy today is completely focused on marketing across multiple channels, then you’re thinking about marketing all wrong. Your omnichannel approach to marketing should always be a direct response to what your buyers want, not the other way around. What about omnichannel?

Do You Have a Consistent Marketing Message?

Zaius

Most B2C brands have at least some inconsistencies in their messaging across channels, whether on Instagram, in-store, or via emails. It’s impossible to deliver a consistent omnichannel message across different channels is disjointed and disconnected.

How to Re-Engage Your At-Risk Customers

Zaius

As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. Ideally, you should coordinate the Winback campaign across every channel, building a true omnichannel strategy for your brand. Are your customers at-risk?

Move Beyond Email Marketing in Ecommerce

Zaius

Every B2C marketer must invest in omnichannel marketing in 2018 or you won’t remain competitive. It’s time to move beyond email marketing and make the move to omnichannel. One common tactic used by forward-thinking B2C brands is to send out an automatically triggered shopping cart abandonment email whenever a buyer leaves a product behind. Now, just to be clear, we’re not saying your B2C brand should stop using email.

Weird, But True: Your Loyal Customers Have Multiple Identities

Zaius

As a B2C marketer, this makes it tough to track how your customers actually interact with your brand. Here’s how you can handle the multiple identities of your loyal customers and make the most of your B2C marketing strategy. .

Shoptalk: what to know before you go

GetElastic

Within the omnichannel-focused Track 2, AB InBev is part of the session to discuss how retailers are partnering with startups to transform business. Events Most Recent B2CSo, you’ve made up your mind and you’re heading to Shoptalk. Now what?

Perfectly Coordinate Email Marketing With Paid Ads

Zaius

A thoughtful omnichannel marketing strategy should be like a well-choreographed dance: perfectly in-sync. Unfortunately, most B2C marketers don’t do this. With the right omnichannel marketing strategy , you can get better results and drive more revenue for your B2C business. Once you have an idea for an omnichannel campaign, it’s time to map out how that campaign will look across every channel. Article Optimization omnichannel omnichannel marketing

The Power of Super Specific Customer Segmentation

Zaius

Many people think of B2C marketing segmentation in just one way: separating buyers into chunks and emailing them a kind-of-personalized message. With the right data behind your B2C marketing, you can create detailed and dynamic segments and drive far better results for your ecommerce business.

When Ecommerce Personalization Goes Wrong

Zaius

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location.

Stop Clogging the Inbox with Transactional Emails

Zaius

They may really like your B2C brand and don’t mind most of the emails you send, but the inbox is always crowded. These are just a few examples, but it’s easy to see how many different B2C brands can make use of this same type of message to their buyers.

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The Inbox is Too Crowded: Find New Ways to Stand Out

Zaius

As a B2C marketer, it’s your job to catch their attention in the confusion and chaos of a busy inbox. If you build out a true omnichannel marketing strategy , you don’t have to rely on email alone for your marketing.