GetElastic

NOVEMBER 9, 2021

Significant shifts occurred in the presence of digital commerce platforms, but also a turn towards B2B initiatives versus what has been historically B2C led. Cost savings is more on the minds of B2B organizations; in fact, according to the survey, almost three times as many B2B companies cited it as a motivator versus their B2C counterparts.

B2C 146

B2C B2B Customer Retention Subscription 146

Optimizely

MARCH 27, 2018

It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Take a look at some of the biggest data-centric challenges B2C marketers face today when attempting to implement an omnichannel strategy, and exactly what you can do to turn omnichannel into a marketing reality.

Omnichannel 150

Omnichannel Marketing B2C eCommerce Marketing 150

Optimizely

JANUARY 8, 2019

Have you implemented a contest marketing strategy for your B2C brand yet? Running contests is a great way to acquire new email addresses as part of your omnichannel marketing efforts , but you need to have a strategy if you want to succeed. Here’s how you can create your own online contest for your B2C company.

B2C 210

B2C Social Media Clothing Channel 210

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B’s Omnichannel Revolution Recent research indicates a growing digital inclination among B2B buyers.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). We’ve talked many times before about the importance of omnichannel.

B2C 170

B2C Consumer Shipping Costs Supplies 170

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 59

B2C eCommerce Travel Consumer 59

GetElastic

AUGUST 10, 2021

An omnichannel approach enables businesses to deliver consistent, frictionless, and more convenient user experiences by interconnecting every customer touchpoint. Where omnichannel differs from a multi-channel approach, is that with a multi-channel approach, each touchpoint is launched, managed, and optimized in silos.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

Forrester eCommerce

JUNE 25, 2019

“Omnichannel” – it’s everybody’s favorite word these days. But whenever I hear it, I am reminded of the sage words of The Princess Bride’s indefatigable Inigo Montoya, “You keep using that word. I do not think it means what you think it means.” And the adtech industry is no exception. It’s not that they don’t […].

Omnichannel 321

Omnichannel B2C Customer Marketing 321

Forrester eCommerce

JULY 15, 2020

Regardless of your category or scenario — B2C, B2B, eCommerce replatforming, pivot to omnichannel, personalization, extension […].

B2C 301

B2C B2B Omnichannel Operations 301

Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. What is Omnichannel Support? Click the link below and learn about how the omnichannel approach can be adapted in your marketing strategy!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Retail TouchPoints

SEPTEMBER 27, 2023

Shopify is aiming to expand its B2B offerings as wholesale businesses follow the lead of their B2C counterparts in moving online. Shopify’s Point of Sale (POS) will now also be the preferred provider for Faire’s seller and buyer community, enabling more seamless omnichannel sales across both online and offline channels.

B2B 289

B2B Shopify Merchant Services eCommerce 289

Groove

NOVEMBER 24, 2020

Omnichannel selling. Omnichannel Selling. Other notable B2B features include customer groups, price lists (to provide B2B buyers a B2C-like shopping experience), purchase orders, punch out (to customize BigCommerce to your ERP), quote management, advanced search and APIs (to automatically sync data from your ERP into BigCommerce).

BigCommerce 368

BigCommerce Payments Payment Services B2B 368

Digital Doughnut

FEBRUARY 9, 2023

The fourth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores brand strategy in the retail and ecommerce sectors, with a particular focus on omnichannel and customer loyalty.

Customer Loyalty 105

Customer Loyalty Omnichannel Customer eCommerce 105

Kibo

JUNE 10, 2021

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. An omnichannel strategy seeks to deliver a cohesive message across all channels. With omnichannel, customers receive a consistent brand message and experience regardless of channel. What Are Its Benefits?

Omnichannel 62

Omnichannel Multichannel Social Media Channel 62

Retail TouchPoints

MAY 18, 2023

A well-crafted data strategy is the elixir to growth, especially for fast-growing brands with a strong omnichannel strategy,” Lisbona said in an interview with Retail TouchPoints. After six months of B2C sales in the U.S.,

POS 278

POS Channel B2C Social Media 278

Retail TouchPoints

DECEMBER 21, 2023

B2B or B2C? Peter Karpas is CEO of Bold Commerce , the checkout company for leading omnichannel retailers and DTC brands. They just have to put it into action at checkout. Every checkout experience should reflect four key traits about the shopper: Who they are : Are they a first-time or repeat shopper? Member or non-member?

Payments 278

Payments Retail Shipping Costs Social Media 278

GetElastic

JUNE 7, 2016

Navigating the omnichannel universe is a challenge for many retailers. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. At Elastic Path we work with leading B2C and B2B organizations to help them deliver enterprise e-commerce that is flexible and open.

Omnichannel 113

Omnichannel eCommerce Multi-channel eCommerce Technology 113

Retail TouchPoints

AUGUST 9, 2021

Today’s customer is omnichannel, mobile, and has begun to lean more heavily than ever on the availability of digital and online shopping options. For today’s B2C brands, nothing happens outside the context of the customer. The health of a company’s relationship with these individuals transcends the store, the channel and the product.

Customer 299

Customer Multi-channel B2C Omnichannel 299

365 Retail

JUNE 19, 2023

Akeneo , the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World , an annual mission to understand how consumers make decisions when buying products, how product experiences impact those decisions and what product information is important to them.

Consumer 72

Consumer B2C Merchant Services Omnichannel 72

Forrester eCommerce

JUNE 26, 2018

Sometimes you hit a nerve as an analyst. Sometimes everyone you talk to about an issue says “Hey, that’s exactly what we’re focusing on right now! It’s a big deal for us, yeah, right now!” ” Nick Barber and I had that experience over the last several months. The issue: How far along are you on […].

Omnichannel 210

Omnichannel B2C Marketing 210

Retail TouchPoints

SEPTEMBER 8, 2023

He will be responsible for the strategic planning and execution of Rue21 business applications and operations, integration of ecommerce and back-office platforms, B2B and B2C initiatives and maintenance of retail.

Fashion 264

Fashion B2C B2B Customer Experience 264

GetElastic

DECEMBER 28, 2021

In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. Second, there are also two B2C platforms. And we aren’t the only ones witnessing this trend.

B2C 148

B2C B2B Technology Channel 148

Optimizely

MARCH 13, 2018

Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best. Monday: March 19, 2018.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

Forrester Omnichannel

JULY 29, 2014

But like the awkward kid at school, Omnichannel OMS systems have blossomed and turned into the must-have technology for almost every eBusiness leader. It's quite simple - quickly fulfilling orders to meet rising customer expectations is a now a strategic competitive advantage in the world of omnichannel retail. omnichannel.

Omnichannel 68

Omnichannel Management B2C Fulfillment 68

Optimizely

DECEMBER 14, 2017

Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand. In other words, omnichannel engagement can drive customer loyalty long-term. This, of course, isn’t always easy.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Forrester eCommerce

DECEMBER 23, 2019

Shifting from treating loyalty as a standalone marketing practice to weaving it into the entire customer experience is hard. Enter Nike.

Omnichannel 302

Omnichannel Customer Experience Marketing Customer 302

GetElastic

JUNE 2, 2023

Commercetools Headquarters: Munich, Germany Number of Employees: 648 Website: www.commercetools.com Company Overview: Commercetools is a platform for B2C and B2B commerce. Core DNA Headquarters: Boston, MA, USA Number of Employees: 27 Website: [link] Company Overview: Commercetools is a platform for B2C and B2B commerce.

Magento 147

Magento B2C B2B BigCommerce 147

Forrester eCommerce

DECEMBER 20, 2019

As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently.

Omnichannel 221

Omnichannel Marketing Customer B2C 221

Optimizely

SEPTEMBER 20, 2018

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand. Let your B2C CRM do the heavy lifting! A unified campaign series.

B2C 225

B2C Omnichannel Multi-channel Channel 225

Retail TouchPoints

APRIL 20, 2023

Vacirca noted that the first step for many Western retailers in these countries won’t necessarily be in B2C, but B2B. “They are halfway between a B2B and B2C,” said Vacirca. There may be a path whereby this point of sale becomes the source for last mile delivery.

Social Media 290

Social Media B2B Supplies B2C 290

Forrester eCommerce

JULY 25, 2022

B2C marketers quickly shifted budgets toward these more trackable media channels in efforts to quickly capture the attention — and dollars — of prospective customers. Pandemic-induced shifts in consumer behavior resulted in a burst of content consumption across emerging platforms — from connected television to streaming radio and beyond.

B2C 39

B2C Omnichannel Customer Channel 39

Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. Omnichannel is Still Tough to Achieve. When I think of omnichannel, I want to take a step away from the tech stack and focus on the people, process, and the overall organizational changes that need to occur.” Think you’re ready for omnichannel? Is it a coupon?

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Retail TouchPoints

AUGUST 29, 2023

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Create seamless experiences: Personalizing an end-to-end customer experience requires orchestration across channels, so personalization and omnichannel journeys are inextricably linked.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

BigCommerce

MAY 31, 2018

They want a B2C-like online shopping experience , and B2B businesses who ignore this fact are going to get left behind. We knew our new platform needed to be upgraded, responsive, and it had to have a B2C user experience. Ultimately, we knew we needed to take an omnichannel approach. But none of that is true. And the time?

B2B 320

B2B B2C eCommerce eCommerce Platforms 320

Optimizely

DECEMBER 14, 2017

Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand. In other words, omnichannel engagement can drive customer loyalty long-term. This, of course, isn’t always easy.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Optimizely

SEPTEMBER 7, 2017

Many people think of B2C marketing segmentation in just one way: separating buyers into chunks and emailing them a kind-of-personalized message. With the right data behind your B2C marketing, you can create detailed and dynamic segments and drive far better results for your ecommerce business. If your grandfather was a marketer.).

Customer 170

Customer B2C Omnichannel Accessories 170

RTP blog

AUGUST 16, 2019

Catering to both B2C and B2B buyers can help pave the way for additional revenue. Making The Most Of Existing Capabilities Even as you attempt to reach B2B buyers, it’s worth keeping an eye on what’s happening in the B2C space. And as e-Commerce develops into a perceived necessity among consumers, more closings could be on the way.

Shipping Costs 150

Shipping Costs B2B Payments B2C 150