Forrester eCommerce
NOVEMBER 18, 2020
Age of the Customer B2C Marketing CMO Trends customer experience digital business b2c marketing CMO cost reduction covid-19 Customer Experience (CX) Customer understanding direct to consumer brands first-party data Marketing Measurement Marketing Technology
Forrester eCommerce
OCTOBER 26, 2021
Retrouvez trois tendances 2022 pour les marketers B2C dans ce billet de blog. French Marketing B2CL'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent. beaucoup plus rapidement que prévu.
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Forrester eCommerce
OCTOBER 23, 2020
B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.
Forrester eCommerce
SEPTEMBER 9, 2019
I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […]. B2C marketing marketing & strategy marketing automation marketing resource management (MRM) marketing technology mobile marketingDo you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? If yes, I want to hear from you!
Forrester eCommerce
MAY 29, 2019
This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […]. age of the customer B2C marketing loyalty online retail predictions 2019 retailTo help retailers and brands plan for 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.”
Forrester eCommerce
SEPTEMBER 11, 2020
Age of the Customer B2C Marketing Channel Marketing Chief Marketing Officer CMO Trends Customer Engagement Customer Insights customer loyalty customer relationship management (CRM) customer-centric design promoted
Forrester eCommerce
MARCH 17, 2020
To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. age of the customer B2C marketing direct-to-consumer (DTC) retail retail loyalty b2c marketing influencer marketing retail industry trends
Zaius
SEPTEMBER 20, 2018
Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand. Thankfully, B2C marketers now have far better resources at their disposal to make the process of managing omnichannel campaigns far easier. Let your B2C CRM do the heavy lifting!
Forrester eCommerce
APRIL 22, 2019
Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. age of the customer B2C marketing direct to consumer predictions 2019 promotedForrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo. This year, we called that consumer desire for better data control, better experiences (especially in social), and better connections to their values […].
Forrester eCommerce
APRIL 28, 2022
The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.
Forrester eCommerce
AUGUST 19, 2020
B2C marketers’ most pressing top-of-mind issue is how data deprecation will impact targeting, measurement, personalization, and digital media buying. advertising Age of the Customer B2C marketing data management platforms (DMPs) digital marketing trends marketing & privacy
Forrester eCommerce
NOVEMBER 27, 2020
B2C Marketing Brand and Communications marketing planning pandemic research-collectionCOVID-19 is now an unavoidable part of consumers’ lives, and marketers need guidance on how to effectively communicate with them in these ever-changing times.
Forrester eCommerce
MAY 19, 2020
In our newly published “The Forrester Wave™: B2C Commerce Suites, Q2 2020,” we evaluated the 10 most significant commerce vendors in the B2C space along 31 criteria: Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce, Oracle, Salesforce, SAP, and Sitecore.
Forrester eCommerce
MAY 20, 2019
Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries. But we’ve seen more than 1,000% growth in the CX executive role in just five years, and in that time, many have turned that new frontier into an established practice and […]. age of the customer culture culture change Customer Experience (CX) transformation
Forrester eCommerce
DECEMBER 23, 2019
age of the customer B2C marketing loyalty retail retail loyalty b2c marketing CX Marketing promotedShifting from treating loyalty as a standalone marketing practice to weaving it into the entire customer experience is hard. Enter Nike.
Forrester eCommerce
OCTOBER 29, 2019
age of the customer B2C marketing prediction promotedEfficiency gains and improving brand affinity via customer experience will dominate B2B marketers' thinking in 2020.
Forrester eCommerce
JUNE 26, 2018
B2C marketing content marketing content strategy omnichannel contentSometimes you hit a nerve as an analyst. Sometimes everyone you talk to about an issue says “Hey, that’s exactly what we’re focusing on right now! It’s a big deal for us, yeah, right now!” ” Nick Barber and I had that experience over the last several months. The issue: How far along are you on […].
Forrester eCommerce
MAY 6, 2019
“The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019” is live! In this year’s 30-criteria evaluation, we assessed and scored the nine most significant vendors: Bloomreach, Contently, NewsCred, Opal, Percolate, ScribbleLive, Sitecore, Skyword, and Sprinklr. We looked at their current offering, their strategy, and current market presence. The report shows how each provider […]. age of the customer
Forrester eCommerce
JUNE 17, 2020
The ancient Chinese curse “May you live in interesting times” might be neither ancient nor Chinese, but it’s wholly applicable to 2020. Words and phrases like “unprecedented” and “the new normal” are, well, the new normal as infection and social unrest sweep the globe.
Zaius
OCTOBER 9, 2017
The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. According to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. If you’re behind on your own omnichannel strategy, this should comfort you somewhat.
Forrester eCommerce
JUNE 25, 2019
“Omnichannel” – it’s everybody’s favorite word these days. advertising age of the customer B2C marketing media media buyingBut whenever I hear it, I am reminded of the sage words of The Princess Bride’s indefatigable Inigo Montoya, “You keep using that word. I do not think it means what you think it means.” And the adtech industry is no exception. It’s not that they don’t […].
Zaius
NOVEMBER 9, 2017
What is identity resolution , and why should you care about it as a B2C marketer? As a B2C marketer, it’s vital to understand each step in this journey and the many ways your customers interact with your brand. Best Practices Customer-Centricity Omnichannel B2C CRM customer data omnichannel personalization
Zaius
MAY 8, 2018
As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. By really digging in and understanding your customer buying patterns, you can create B2C marketing campaigns that are more likely to drive repeat purchases, increase your average order value, and directly impact the bottom line. The customer lifecycle is a vital guide for any B2C marketer.
Zaius
JUNE 7, 2018
But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel marketing strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand.
Forrester eCommerce
OCTOBER 26, 2018
Six months ago we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press. Questions, hope, and more than a little confusion ensued. […].
Forrester eCommerce
DECEMBER 20, 2019
age of the customer B2C marketing loyalty retail retail loyalty b2c marketing CX MarketingAs 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year.
Zaius
JULY 5, 2018
If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point. However, decision trees and flow charts can quickly become overwhelming, confusing, and make it tough to gauge the performance of your B2C marketing. Even worse, these ineffective workflow diagrams are almost impossible to integrate into a full omnichannel marketing strategy. Get omnichannel campaign management.
Forrester eCommerce
JULY 20, 2018
age of the customer B2B ecommerce B2C ecommerce customer relationship management (CRM) digital agencies digital customer experience digital transformation ebusiness strategy enterprise content management (ecm) Innovation omnichannel customer experience personalization user experience analytics Automation customer experience digital strategy innovationThe legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.”
Zaius
JANUARY 8, 2019
Have you implemented a contest marketing strategy for your B2C brand yet? Running contests is a great way to acquire new email addresses as part of your omnichannel marketing efforts , but you need to have a strategy if you want to succeed. Here’s how you can create your own online contest for your B2C company. Online contests are a great way for B2C brands to reach new audiences, acquire new emails, and build brand awareness.
Zaius
JUNE 7, 2018
But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand.
Digital Doughnut
FEBRUARY 9, 2023
The fourth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores brand strategy in the retail and ecommerce sectors, with a particular focus on omnichannel and customer loyalty. B2C, Customer Experience, Ecommerce
ChannelAdvisor
JUNE 23, 2022
Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. Four Forces Shaping B2C Buying. Forrester indicates the future of B2C buying will not involve a shift from traditional to digital, nor will self-service be fully abandoned for delivery.
Zaius
MAY 3, 2018
If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. While many marketers know that omnichannel is important and want to do it, a shocking 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is omnichannel marketing?
Zaius
NOVEMBER 30, 2017
The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? Here are my top 5 predictions for B2C marketing in 2018, tackling these questions to help you succeed in the coming year. In 2018, B2C marketers will realize that repeat purchases drive real results and significantly increases company revenue.
Zaius
MARCH 27, 2018
It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Take a look at some of the biggest data-centric challenges B2C marketers face today when attempting to implement an omnichannel strategy, and exactly what you can do to turn omnichannel into a marketing reality. The post WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality appeared first on Zaius.
Forrester eCommerce
DECEMBER 19, 2022
Age of the Customer B2C Marketing digital business omnichannel customer experience Retail TrendsHere’s a snippet of the advice we gave to retailers looking to meet customers’ high expectations around shipping and fulfillment this holiday season and beyond.
Forrester eCommerce
APRIL 14, 2021
Age of the Customer Application Development & Delivery B2C Marketing customer experience mobile technology omnichannel customer experience Retail TrendsUse best-in-class examples to prioritize your retail mobile app development.
Zaius
AUGUST 16, 2018
Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Because of that, you have to ask your IT team for help pulling the numbers, centralizing the data, and running detailed reports on your latest omnichannel campaign. The many systems of B2C marketing. B2C marketing is more complex than ever.
Zaius
APRIL 5, 2018
Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). We’ve talked many times before about the importance of omnichannel. You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more. The post Should Your B2C Brand Switch to Direct-to-Consumer?
BigCommerce
SEPTEMBER 28, 2022
Ecommerce may have roots all the way back to 1969, but there’s no doubt that the last two years have… Ecommerce News 2022 Global Consumer Report b2b b2c Beauty bigcommerce Bliss Consumer Report data Ecommerce Global Consumer Report headless headless commerce Health health and beauty LARQ omnichannel Report social commerce TikTok
Forrester eCommerce
AUGUST 5, 2021
This just in: Forrester asked 150 US B2C marketing executives (across industries) how challenging the various 2022 priorities will be to achieve. Seventy-one percent of B2C marketing execs indicated that demonstrating the value of marketing to the CEO, CFO, and the board will […].
Kibo
NOVEMBER 1, 2021
Omnichannel shopping isn’t just a passing trend. It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. To do this, you need a robust omnichannel fulfillment strategy and the right order management software to support it.
Forrester eCommerce
AUGUST 19, 2020
advertising Age of the Customer Asia Pacific B2B marketing B2C marketing customer centricity customer engagement customer experience omnichannel customer experience pandemic customer serviceCustomer Service As We Know It Has Changed What is was Customer Service?
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