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Top Customer-Driven B2B eCommerce Trends

GetElastic

However, it is important that B2B organizations do not become trapped in a B2C personalization mindset. While B2C personalization is based on driving revenue through transactions, B2B personalization drives revenue by optimizing efficiency. SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ).

B2B 146
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A Vendor’s Guide to B2B Ecommerce

FastSpring

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. Tip #1: Make sure your customers can find you online by investing in SEO.

B2B 148
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. Through a stellar content strategy. The end goal? Earned Media.

eCommerce 164
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. Through a stellar content strategy. The end goal? Earned Media.