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January 2022 SEO News Recap

ROI Revolution

In our January 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into how Google ranks fluff content, SEO for Shopify, a new Google Shops section in organic search results, and more. Yoast SEO Is Coming to Shopify!

SEO 78
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Replatforming Your Website: Avoid Marketing Pitfalls

ROI Revolution

What about your SEO? This report will help you understand and navigate the pitfalls, as well as detail how to avoid them and how to transition your site effectively while minimizing the impact on your site traffic, SEO, and sales. SEO Pitfalls: Organic Search. Will you lose traffic due to the changes? Claim your copy here!

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Programmatic Advertising Trends That Are Driving the Future of Ecommerce

ROI Revolution

To gain more insights into the current state of AI in digital marketing, peruse the following resources: Using AI for SEO How Will AI Affect PPC? To learn more about what the cookieless future means for programmatic, read our white paper on Programmatic Advertising in a Cookieless World.

eCommerce 148
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2022 Digital Marketing Trends & Predictions

ROI Revolution

The top strategy for digital marketing professionals this year is SEO , with 55.2% The push for organic over paid advertising can save brands money in the short run and have a big payoff in the long run, but the best way to dominate the first page of search results is to have an optimized strategy for both paid search and SEO.

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How to Craft Lead Magnets Your Customers Can’t Ignore

Kissmetrics

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. For example, Unbounce uses the category “PPC” in this blog post: So you can search for URLs in your most popular content that feature PPC.

Customer 360
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How to Build a Lead Magnet Into Your Product to Fuel Growth

Kissmetrics

White Papers. Combined with some SEO work, we end up ranking quite high on Google search results for keywords our target audience is searching for in their time of need. They rank first for the keyword “free SEO audit” with their free SEO Audit Tool. Exclusive videos. But they can also be: Discounts. Free shipping.

SEO 279
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Top Customer-Driven B2B eCommerce Trends

GetElastic

Check out our white paper to learn more about the latest technology, how leading brands are using it today, and how to effectively leverage your team to get started. Key statistics show: 41% of large companies consider link building as the most difficult SEO tactic ( Source ). billion for SEO services in 2018 alone ( Source ).

B2B 146