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February 2020 Marketing News Recap

ROI Revolution

Google’s Search Business Finally Slows. For the first time ever, Google released their 2019 financial report with their advertising revenue split into Search, YouTube, and their network business. This report revealed that Search sales rose by 15% in 2019 , a slower pace than the 22% pace we saw in 2018.

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24 eCommerce Experts to Follow Now

GetElastic

Fishkin got his start working at his mother’s small business marketing firm as a web designer, then creating his SEOmoz blog that over the following decade became the world’s most popular community and content resource for search marketers. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru.

eCommerce 113
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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). 5: Improve and Optimize Your Branded Search Marketing Campaigns.

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The 5 Best PPC Companies of 2020

Kissmetrics

Stryde — Best for B2C and eCommerce businesses. B2C pay per click campaigns are vastly different from B2B campaigns. With different markets and trends, it’s essential to understand your industry’s specific ins and outs. Advanced analytics and reporting. Analytics and reporting are essential aspects of any PPC campaign.

PPC 313
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Google Ads (AdWords) for eCommerce: 15 Strategies to Try

Inflow Insights

Google Search ads also allow more copy, including a description to grab the searcher’s interest — but, unlike Shopping ads, Search ads are text only. Google Shopping ads (also known as Google Product Listing Ads, or PLAs) are probably the best fit if you’re a B2C selling products online. Google Shopping.

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Google says Goodbye to AdWords and DoubleClick in Rebranding of Ad Products

ROI Revolution

For B2C, this extension will identify the exact keywords and ads that a site visitor clicked — giving advertisers a much better understanding of who their prospective customers are, and how they can better market to them. . Download our special report, The 2018 Ecommerce Trends + Tech Brand Growth Guidebook.

PPC 106
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16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. Google Search ads is perhaps the most well-known of the Ads products due to its longevity and it’s where your text ads are displayed when they match keywords you specify.

eCommerce 156