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Customer Acquisition vs Retention

Groove

Similar to paid media advertising, paid search is a useful customer acquisition strategy. In fact, PPC was ranked as one of the top three best channels for high-volume leads in 2020, according to Formstack. What Is Customer Retention? Pro: Retention doesn’t cost as much as acquisition. Retargeting Ads. Conclusion.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

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Kimberly Afonso: Digital Marketing Tactics and Recommendations for E-commerce Businesses

Omniconvert

Each episode is an intriguing challenge involving an… The post Kimberly Afonso: Digital Marketing Tactics and Recommendations for E-commerce Businesses appeared first on eCommerce Growth Blog.

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59 Productivity Hacks for Online Small Business Owners

BigCommerce

For example, let’s say that one of the tasks you want to delegate is creating content for your business blog. If you have a few employees that love the idea of writing for your blog and they have some time to devote each week to the task, then they would be the perfect people to delegate the task to. Follow the Best Blogs.

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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Kissmetrics

I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. Here are a few of the ones I recommend the most. So you could have a blog post that looks like this: With a resolution that looks like this: Each stage of the post is releasing certain chemicals in the brain of the person reading it.

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Sellerboard Review: Everything You Need to Know About This Amazon Analytics Tool

Ecommerce Platforms

Let’s take a look: A Live Dashboard From your live Sellerboard dashboard, you can see all your Amazon fees, such as FBA (fulfilled by Amazon) charges, commissions, pay-per-click (PPC) spends, promotion costs, return costs, and more. There aren’t any seller resources, such as a blog, videos, or how-to guides.

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How to Build a Conversion Funnel That Will Triple Your Profits

Kissmetrics

At this early stage, use visually engaging content such as videos, short blog posts, and social media posts to introduce your company and emphasize your brand story. Consider what you can learn from their landing pages, social media channels, and blogs. How are they reeling in potential customers? Here are some ideas.

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