Kissmetrics
APRIL 28, 2021
As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. Then there’s customer retention.
Groove
FEBRUARY 2, 2022
Similar to paid media advertising, paid search is a useful customer acquisition strategy. In fact, PPC was ranked as one of the top three best channels for high-volume leads in 2020, according to Formstack. What Is Customer Retention? Pro: Retention doesn’t cost as much as acquisition. Retargeting Ads.
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Kissmetrics
FEBRUARY 22, 2021
Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. How Establishing an Involvement Level Impacts Customer Retention.
GetElastic
SEPTEMBER 15, 2021
Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.
Omniconvert
JULY 16, 2019
Each episode is an intriguing challenge involving an… The post Kimberly Afonso: Digital Marketing Tactics and Recommendations for E-commerce Businesses appeared first on eCommerce Growth Blog.
Ecommerce Platforms
APRIL 4, 2023
Let’s take a look: A Live Dashboard From your live Sellerboard dashboard, you can see all your Amazon fees, such as FBA (fulfilled by Amazon) charges, commissions, pay-per-click (PPC) spends, promotion costs, return costs, and more. You can also view stats by product or time period (today, yesterday, and this month).
Kissmetrics
FEBRUARY 17, 2021
Here are a few of the ones I recommend the most. One way to boost sales is through customer retention. It costs five times more to gain a new customer than it does to retain one. Most are all about finding new customers. Let’s change that and focus on retaining customers. You’ve heard the statistics.
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