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How to Market Without Cookies

Kissmetrics

Here data will be stored anonymously to form a middle ground where companies can obtain customer data without intrusive cookie tracking. This will help customers connect with your brand better. Rethinking PPC: 4 Tips for PPC Marketing Without Cookies. Look at the NYT Books section , for another example.

Marketing 264
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How You Can Leverage Gamification for Marketing

Kissmetrics

The word “free” is often a death sentence in the marketing world because it can reduce your email results , send you to the spam folder or get your PPC campaigns blacklisted. Gather More Customer Data. Data is king right? Once again, there’s a lot of psychology behind this. Conclusion: Gamification for Marketing.

Marketing 260
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

1992 Book Stacks Unlimited launches as one of the first online marketplaces for books. 1992 – Book Stacks Unlimited launches as first online book marketplace. Stack introduced Book Stacks Unlimited as an online bookstore in 1992 – three full years before Jeff Bezos introduced Amazon. 2009 Square, Inc.

eCommerce 417
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47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share

BigCommerce

They can be advertised using PPC. For direct-to-consumer players, think of Amazon as customer acquisition. Encourage follow-on purchases through your own site in order to capture more customer data, up-and cross-sell, and increase overall LTV. Give Amazon’s suggested PPC campaigns a try.

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Direct Mail Marketing Tips to Generate 40%+ of Revenue from a Catalog

eCommerceFuel

We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. But when you compare it to things like e-mail, PPC on Google, Facebook Ads, things like that, how does the ROI look when you’re looking at direct mail? And we talk about a lot of things.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Black Friday and Cyber Monday –– the two largest online selling days of the year — are in the books. Niche PPC Strategies. Facebook Advertising, Amazon, eBay, PPC and Buy Buttons were the most successful channels for online brands this year. Cyber Week is officially over. Most Successful Cyber Week 2017 Tactics. Desktop: 50%.

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Direct Mail Marketing Tips to Generate 40%+ of Revenue from a Catalog

eCommerceFuel

We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. But when you compare it to things like e-mail, PPC on Google, Facebook Ads, things like that, how does the ROI look when you’re looking at direct mail? And we talk about a lot of things.