Inflow Insights
JANUARY 21, 2022
If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. AdEspresso.
ROI Revolution
MARCH 8, 2018
In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. Let’s get to it! Video Advertising Across Multiple Channels.
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Kissmetrics
AUGUST 18, 2020
It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.
Kissmetrics
OCTOBER 29, 2020
Many businesses are already using Google’s Local Services Ads to generate leads for their companies through paid search efforts. Services booked through Local Services Ads are automatically insured up to a lifetime cap, which varies by location. What Isn’t Covered by Google Guaranteed? How Does Google Guaranteed Benefit Businesses?
Lemonstand
AUGUST 30, 2018
From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. How this data can help.
ROI Revolution
AUGUST 16, 2018
Ryan Dobrin began his career managing PPC and CSE’s for industry-leading air quality products retailer, Sylvane. Over the years he has built up his expertise in digital marketing, and has since taken on the role of Marketing Director for Sylvane.
ROI Revolution
JULY 2, 2020
What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.
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