6 Engagement Marketing Metrics & How to Improve Them
Kissmetrics
DECEMBER 12, 2017
In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. Another solution is CrazyEgg or Hotjar’s Scrollmap technology, which shows you where on your page users are most engaged. Head to Behavior > Site Content > All Pages on Google Analytics to access this data.
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