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Paid Search: Essential Details Your Brand Needs to Know

ROI Revolution

Just like almost everywhere else, one major trend we’re seeing in paid search is a shift to being mobile-focused. Any brand that doesn’t have a good mobile site is going to struggle to do well with paid search. Therefore, it’s very important to optimize your site for mobile.

PPC 68
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Measuring Attribution: Solutions to Navigate Consumer Privacy

ROI Revolution

On top of that, tracking attribution quickly becomes complicated for big brands that advertise across multiple channels and platforms – which sometimes leads to attribution being neglected and thus a lower priority. Consumers now shop across more channels and devices than ever. Read the case study to learn more.

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Cross-Channel Strategy Wins to Inspire Your Ecommerce Success

ROI Revolution

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. A Facebook campaign had the greatest potential to drive seasonal success, but the brand had never utilized this channel before. Explore the story in the case study.

Channel 78
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The 5 Best PPC Companies of 2020

Kissmetrics

Neil Patel Digital — Best data-driven multi-channel PPC agency. Ads in search engine results aren’t the only type of PPC advertising. At Neil Patel Digital , we specialize in running multi-channel PPC campaigns using first-party data from our partners. They prove it by showcasing numerous case studies outlining their results.

PPC 313
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Google is by far the leading traditional search engine for paid advertising, with 86% of the desktop market share for search engines as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Microsoft Bing comes in at 8%, followed by Yahoo!

Marketing 172
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YouTube Remarketing: A Golden Opportunity for Your Ecommerce Business

ROI Revolution

Additionally, YouTube requires close monitoring of ad spend, which is especially true on mobile and tablets, where over 1 billion video views occur every single day. An earned view means someone saw a video and then watched another video on Brighton’s YouTube channel within seven days. Be cautious of your bidding strategy.

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30 Content Marketing Tactics You Have to Try

Kissmetrics

Your readers should be able to access your content on a desktop computer, then continue where they left off using their smartphone or complete their purchases through your mobile app, with absolutely no hassles at all. What does a small mammal have to do with content creation and your marketing strategy? Mobile testing is also crucial.

Marketing 350