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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

SEPTEMBER 27, 2023

(Photo credit: adobe.stock) The traditional sales funnel sees consumers move in an orderly fashion from awareness of a brand or product to engagement and discovery (also called the consideration phase), then on to conversion and finally loyalty. The ways customers move across channels at different points of the shopping journey.

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Social Media Multi-channel Consumer Comparison Shopping 296
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Email, SMS, and push marketing for ecommerce in 2023

Omnisend

FEBRUARY 9, 2023

In our BFCM 2022 report, we found that the volatility in ads had encouraged brands to rely more heavily on owned channels like email and SMS, and that these channels were more effective than ever. It’s not only the most popular channel, it’s also the most effective, generating an average ROI of $40 for every $1 invested.

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Hobbies eCommerce Marketing Leisure 88
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