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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. The numbers speak for themselves: Online sales of alcohol in the U.S. were up 80% last year, approaching $5.6

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What Should You Look for in an Ecommerce Platform?

Kibo

Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. This year, Digital Commerce 360 found that more than 60% of the Top 1000 retailers use an ecommerce platform, and that 46% say it’s a top-three technology. Mobile shopping is on the rise.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. 54% shopped at ecommerce marketplaces.

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The Art of Retail: Balancing Retail Brand Experience In-Store and Online

OrderDynamics

As e-commerce adoption increases, today’s customer journey is spread across multiple channels such as website, mobile app, physical store and social media. Therefore, merchants need to identify each customer as the same individual no matter what channel or device they use. The Full Retail Brand Experience. Beacon Me Up.

Arts 50
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Are You Marketing In-Store Pickup?

OrderDynamics

US Tanks at Omni-Channel Advertising. In fact, the expected ad exposure on the first page was simply a small line mentioning that ‘in-store pickup’, or ‘click and collect’ Most retailers offering free shipping on a minimum order, advertise this as a short text at the top of the website (first page). Save you the cost of shipping.

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Ecommerce Glossary

AcquireConvert

Comparison shopping engines: websites that allow shoppers to browse the same product sold by multiple retailers, e.g., Google Shopping. Multi-channel ecommerce: the process of selling goods and services across many different channels, including an online store, mobile, social media, etc.

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Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

most retailers have found a happy medium that takes the best of both and unifies technologies, processes, and strategies to create a consistent experience for consumers across channels. For starters, you need omni-channel visibility that ensures customers have access to the same inventory across platforms.