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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. This year, more than 10,000 ecommerce employees are expected to attend. IRCE is a who’s who of ecommerce professionals. What Is IRCE?

Workshop 419
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Why Skullcandy Unplugged Salesforce Commerce Cloud and Relaunched on BigCommerce

BigCommerce

When Astro Gaming was purchased, Skullcandy evaluated its ecommerce strategy and decided that Salesforce Commerce Cloud was no longer the right fit for the size of Skullcandy’s ecommerce business needs. Executive Summary: Moving from Salesforce Commerce Cloud to BigCommerce. What’s Next for Skullcandy.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

Yet, according to Forrester , only 23% of B2B marketers feel they have customer-centric systems that allow multi-touchpoint commerce. B2B companies that adopt multi-channel commerce will benefit from being able to engage with customers from one touchpoint to another with more knowledge about what customers are looking for and how.

B2B 141
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How Cotopaxi is Building a Socially Conscious Brand

eCommerceFuel

So, in our case, we knew how to build brand, we knew how to build systems and processes to support, from an operational perspective, to support a multi-channel business from warehousing, customer experience, fulfillment, the e-commerce technology and all that. What we had no experiences in, was product.

Outdoor 40