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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Retailer priorities have shifted slightly since the last State of Marketing report, according to panelist Megan Hostetler, a Salesforce Product Marketing Manager focused on Retail and Consumer Goods. Successful retail marketers are embedding their brands within the platforms and devices that are most popular with their customers.

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Why Brands Should Consumerise B2B Experiences

ESW

A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel.

B2B 78
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Building a Foundation for New Payment Models

OrderDynamics

Building a Foundation for New Payment Models. The rise in new payment models is one of the most promising and exciting parts of being a retailer today. Consumers are taking advantage of friction-free processes and technology to search for, buy, and attain consumer goods more easily than ever.

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Fear of Follower Drop-Off, Creative Burnout and Ever-Changing Platform Requirements Negatively Influence Influencers

Retail TouchPoints

Now, we’re in the midst of a creator awakening of sorts: in light of new pressures to adapt and optimize content across a growing number of channels and networks, many influencers are taking stock of their brand partnerships and are weighing the pros, cons, benefits and detriments of each.

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Why Partner With Elastic Path

GetElastic

We’re looking for partners to build our community, reimagine eCommerce, and grow revenue. That means your revenue too). Access to support from sales and partner enablement teams through a range of channels. So why would you partner with Elastic Path? Do any of these scenarios sound familiar to you?

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How to Sell Subscriptions on Shopify (Jan 2022)

Ecommerce Platforms

They want access to an infinite supply of streaming channels instead of having to purchase a movie every night. Many online consumers even seek out dozens of subscription offerings to streamline everything in their lives, from cooking to cleaning, and razors to gift giving. Convenience is the name of the game for online subscriptions.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases.

eCommerce 197