The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share
BigCommerce
JUNE 5, 2018
But more than 50% of Americans begin their product search on Amazon, so it’s wise to think of Amazon as a sales channel rather than a competitor. Traditional retailers are quickly going direct-to-consumer. But shifting to direct-to-consumer from a b2b wholesale model isn’t easy. Headless Commerce (API-First) Initiatives.
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