The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share
BigCommerce
JUNE 5, 2018
Traditional retailers are quickly going direct-to-consumer. Realizing they have lost community, and thus brand recognition, due to the thousands of digital native brands that have focused solely on establishing a lasting connection with consumers. But shifting to direct-to-consumer from a b2b wholesale model isn’t easy.
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