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How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

When completing market research around your small business idea, there are several different methods you can use. However, it’s always smart to use a combination of tactics to be certain you have an accurate picture of your market and make the best business decision possible. Startup Slack Channel. SmallBiz Slack Channel.

Marketing 354
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Shop Optimizations: What to Do When Your Best-Selling Products Have Low Margins

ESW

You can convince consumers that your products will make them happier with a more sophisticated website. 67% of consumers say that the quality of a product image is ‘very important’ in selecting and purchasing the product.” “People are wired to value images,” says Michael Del Gigante , President and Creative Director at MDG Advertising. “67%

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24 eCommerce Experts to Follow Now

GetElastic

Fishkin got his start working at his mother’s small business marketing firm as a web designer, then creating his SEOmoz blog that over the following decade became the world’s most popular community and content resource for search marketers. His Youtube channel also provides consistent content on all topics relating to eCommerce.

eCommerce 113
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Because a lot happens in a year within retail and ecommerce. Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Omni-Channel Management. Customer experience historically has involved WOW’ing the consumer. Technology.

eCommerce 419
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The Number 1 SaaS Ecommerce Platform Internet Retailer’s 2018 survey found BigCommerce to be the #1 SaaS ecommerce platform preferred by mid-market and enterprise retailers. SaaS ecommerce platforms remove much of the complexity from running an online business because instead of managing the software yourself.

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Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

BigCommerce

Cyber Monday just may be the only retail holiday that advocates shopping in your pajamas. Come Cyber Monday, your business is going to want to get in on that. 2017’s Cyber Monday saw mobile internet’s first $2 billion dollar day, according to Business Insider , while BigCommerce merchants experienced their highest sales week ever.

Marketing 411
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Case Study: D2C vs Amazon Online Marketplace

OrderDynamics

An interesting, retail-oriented case study appears in the March-April 2019 copy of HBR Magazine. The case study is “ Sell Direct-to-Consumer (D2C) or Through Amazon.” Also , don’t miss the great infographic from Internet Retailer on the Top Online Marketplaces in 2018 at the very bottom of the blog.