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Using Customer Lifetime Value (LTV) to Grow Your Business

eCommerceFuel

So, I think, like any tool it depends on the job at hand, and, I think, for very small companies it’s not a terribly useful or interesting tool because the company is small enough and simple enough that managing by intuition is sufficient. Where I found myself applying it is usually about a customer category.

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Using Customer Lifetime Value (LTV) to Grow Your Business

eCommerceFuel

So, I think, like any tool it depends on the job at hand, and, I think, for very small companies it’s not a terribly useful or interesting tool because the company is small enough and simple enough that managing by intuition is sufficient. Where I found myself applying it is usually about a customer category.

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12 Critical Retail Industry Performance Metrics (2020)

Retalon

In reality there are many different retail verticals with their own unique considerations. Choosing the most important KPIs for a specific retail business will depend on your industry, merchandise, supply chain structure, selling channels and many other factors. Customer Lifetime Value. In-Stock Percentage.

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