Store Growers

OCTOBER 12, 2016

Quick word about the data: I’ve tried to focus on high quality data from studies with a large enough sample sizes. That said, some of these metrics vary between studies. Sales channels (by revenue). Source: Channel Pilot presentation. This chart shows some alternatives to the tried and true channels.

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eCommerce PPC Mobile Channel 144

BigCommerce

JUNE 27, 2017

By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy. By using various analytical tools (such as BigCommerce Ecommerce Analytics or Google Analytics, heat maps, mouse-tracking, form-tracking, etc.),

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eCommerce Conversion Optimization Improvements Document 290

Store Growers

MAY 1, 2019

Data disclaimer: I try to focus on recent, high quality studies with a large enough sample sizes. But benchmarks can vary between studies for a number of reasons. These ecommerce metric benchmarks are meant to give you direction, not a hard target. This might show there are opportunities to invest in other channels.

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eCommerce Mobile Shopping Carts Beauty and Health 128

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Even Twitter has opportunities for brands , so think through your strategy and choose your channels wisely. Remember that a huge percentage of all ecommerce shopping is now done on smartphones.

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eCommerce Social Media BigCommerce Mobile 420