Store Growers

OCTOBER 12, 2016

Sales channels (by revenue). Source: Channel Pilot presentation. This chart shows some alternatives to the tried and true channels. Google PPC. Facebook PPC. Source: Compass Ecommerce Conversion Rate Benchmarks. For most channels, they convert more than DOUBLE the rate of the other stores. CPM: $3.39.

eCommerce 144

eCommerce PPC Mobile Channel 144

BigCommerce

JUNE 27, 2017

By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy. By using various analytical tools (such as BigCommerce Ecommerce Analytics or Google Analytics, heat maps, mouse-tracking, form-tracking, etc.),

eCommerce 290

eCommerce Conversion Optimization Improvements Document 290

Store Growers

MAY 1, 2019

This might show there are opportunities to invest in other channels. The table shows a breakdown of the different conversion rates you can expect for each of your marketing channels. For most channels, they convert more than DOUBLE the rate of the other stores. Both in terms of traffic and revenue. Device type (by visitors).

eCommerce 128

eCommerce Mobile Shopping Carts Beauty and Health 128

Inflow Insights

NOVEMBER 15, 2021

When your eCommerce business sells a wide variety of products, tracking and comparing their performance each month can be a major headache. Manually chasing down product data from Google Analytics across sources, marketing channels, and date ranges can be a laborious, time-consuming process. Fortunately, there is a better way.

PPC 112

PPC eCommerce Download Supplies 112

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Even Twitter has opportunities for brands , so think through your strategy and choose your channels wisely. Remember that a huge percentage of all ecommerce shopping is now done on smartphones.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

FastSpring

SEPTEMBER 4, 2019

What marketing channels perform the best? These are just a few examples of how GDS enables you to surface ecommerce analytics data into easy-to-understand dashboards through data visualization. You can find a PPC Ecommerce overview template, a YouTube channel report template, plus a search console template, and more.

PPC 64

PPC Channel eCommerce Analytics Presentation 64