Late to the e-commerce party: What Marshalls, At Home and others got wrong
Steve Dennis
OCTOBER 14, 2019
Nearly 20 years ago, when I was responsible for multichannel integration at Sears, we noticed a meaningful percentage of our appliance customers were researching online and buying in the store. Several years later, I witnessed the same (and growing) phenomenon in the luxury fashion business. E-commerce is not a channel.
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