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Stitch Fix Chief Merchant: The Style Forecast is ‘an Embodiment’ of the Brand Promise

Retail TouchPoints

In fact, it’s now central to how Stitch Fix shows up for customers across channels. The Stitch Fix merchandising team also looks outside of the four walls of the business, harnessing their knowledge of fashion trends and designers to bring that right mix of surprise and delight into the experiences.

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How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Retail TouchPoints

The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. It’s a profit exercise, not a revenue optimization exercise.”.

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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

As a result, brands such as Aerie and Bubble are putting consumer insights at the center of their decisions to ensure they’re forming the right partnerships and embracing the right engagement strategies across channels. With fashion being the biggest perpetrator of waste, retailers like Forever 21 are focused on taking action.

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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base. As Marci noted, it’s “not just a one-off, box-ticking exercise. billion in the U.S. this year alone, representing approximately 21% of the total women’s apparel market.

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Choosing the Best Marketing Channels for Your Retail Brand

retailnext

Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. If you haven’t done this exercise, take a few minutes to imagine this: Someone walks into your store, looks around, and exclaims, “Oh my god! Who is most interested in your products?

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TV may be Old School but it Works for DTC Brands Transitioning into Retail

Retail TouchPoints

The answer may lie in ‘old fashion’ linear television, with the caveat of buying that media strategically and flexibly. There are a lot of options available, and what you’re trying to achieve will drive your strategy and the specific channel mix that will be most efficient to get you there. How do you reach those people?

Retail 185
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A 2-Step Framework for Thriving in a Competitive Vertical

Optimizely

While every other brand in this vertical focused on elite athletes, performance, and shattering records, Outdoor Voices differentiated themselves by focusing on the average person who just wants to get out there and exercise. It shows up most often on their social media channels, as users frequently (and without being prompted!)

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