The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing
Retail TouchPoints
MARCH 31, 2022
Brand loyalty is fading fast as shoppers constantly examine new options and are more open to new brands, new distribution channels and new innovations. A whopping 84% of home fitness equipment shoppers said they consulted online retail sources on the purchase journey, with 57% saying that the information they found was influential.
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