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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth. Mobile is king when it comes to video advertising. In fact, mobile video ad spend has been greater than desktop since 2018. US mobile video advertising will reach $53.9

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ChannelAdvisor Pulse E-Commerce Newsletter | May 2019

ChannelAdvisor

At the recent Google Marketing Live event, Google announced several new ad formats as well as an important (and possibly game-changing) enhancement to the popular Shopping Actions program. White Paper] From Data to Personalization: Mapping the Empowered Consumer Experience. Google’s New (and Improved) Shopping Actions.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, US mobile paid search ad spend came in at $32.6 As of Q4 2021, just 26% of Bing search ad clicks come from mobile.

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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

All you need is a piece of white paper to use as a background. Of course, I thought I had a great game plan but soon found out I needed a lot more training and equipment. By providing links in emails, we were able to prevent additional contacts through our customer support channels. ” Tommyy commented.

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10 Snapchat Ads Strategies, Tips, and Resources

Kissmetrics

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. Multiple brands using Snapchat find massive conversion rates and increases in sales on-site and for their mobile apps. Marriot Bonvoy had a 3.4x Add Polls to Your Snapchat Ads.

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Holiday Ecommerce Strategies

ROI Revolution

At the same time, this early in the game, many consumers are still in the research phase of their journey. One of your brand’s top priorities when preparing for the Cyber 5 surge in traffic will be to optimize for mobile. Use mobile bid adjustments to target on-the-go shoppers. Use square images for single image/video ads.

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Programmatic Advertising Trends, Stats, & News [October 2021]

ROI Revolution

Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays.