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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

There are two main types of images that should be used on your product page and across your marketing channels. The first are clean-cut, white background, product-only images. Lifestyle shots, ones that tell a story, are best suited for social media, blog posts, emails, and other marketing channels at the top of your conversion funnel.

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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

In figure 1, we see a popup asking the user of the Kohl’s mobile app for permission to track them. These changes represent a tectonic shift in how ads have used third-party data such as IDFA tokens on mobile apps and third-party cookies on web browsers.

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2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement

Retail TouchPoints

As we look to the future of mobility and retail media, this new partnership taps into OMG’s vast data and partnerships, enabling us to take on a new level of precision in intelligent targeting, insights and activation for advertisers.” Albertsons has released a white paper intended to be a starting point for retail media standardization.

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The Impact of AI on Retail in 2024 

365 Retail

A key takeaway from the holiday season in 2023 is that the mobile phone is fast becoming the remote control for shopping, instantly connecting consumers to brands as they navigate across online and offline channels. A record-breaking 79% of Cyber Week commerce traffic was on mobile phones, up from 76% in 2022.

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth. Mobile is king when it comes to video advertising. In fact, mobile video ad spend has been greater than desktop since 2018. US mobile video advertising will reach $53.9

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UK Shoppers and Retailers Defy Predictions with Optimistic Spending Plans for Black Friday Cyber Monday 2023

365 Retail

The Rise of Omni-Channel Retail Despite the digital age, in-store shopping remains popular, with 33% of UK consumers preferring it over online browsing (39%). Gareth Newman adds: “We see online and bricks-and-mortar as essential partners allowing us to create omni-channel experiences for our customers.

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10 Ways Alcohol Brands Can Play Online

Profitero

We outline the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Topping this
list is ensuring consistent, accurate and detailed product content across eCommerce channels. Implement a Digital Branding Strategy.