Dynamic Action

SEPTEMBER 11, 2017

DynamicAction’s Co-founder and Chief Data Scientist recently penned How Amazon Does Data—And What you Can Learn From It — a retail strategy white paper containing 8 tactical lessons from Amazon’s playbook. Amazon has dominated the game of calculating massive, messy data sets to arrive at its strategy.

Operations 59

Operations Shipping Costs Retail Merchant Services 59

ROI Revolution

APRIL 12, 2022

Performance Max offers new automation and inventory insights on top of a foundation of Smart Shopping and Local campaigns, including the ability to access all of Google’s ad inventory across channels from one campaign. According to our research, 34% of marketing decision-makers feel that automation and AI are top trends for 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

BigCommerce

AUGUST 17, 2018

All you need is a piece of white paper to use as a background. Of course, I thought I had a great game plan but soon found out I needed a lot more training and equipment. By providing links in emails, we were able to prevent additional contacts through our customer support channels. ” Tommyy commented.

Payment Services 357

Payment Services Shipping Costs eCommerce Payments 357

FastSpring

MARCH 27, 2023

But last year, we started building out channel partnerships, because we don’t want to go at building the category alone. And I think part of that if you don’t have ROI calculators, or white papers around return of investment right now. Right now we’re using channel partners as a strategy to enter new markets.

Payment Services 95

Payment Services Merchant Services Marketing Operations 95

Ecommerce Platforms

SEPTEMBER 14, 2018

Provide white papers. white papers offer an in-depth report on a particular problem and present a solution. Best Buy offers a great real-life example of white papers in action. To secure a sale, Best Buy provides white papers in the form of PC guides. Challenges. Progress bars.

eCommerce 216

eCommerce White Paper Marketing Social Media 216

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. Put your audience’s wits to the test, and add some game show flair to your Snapchat ads. The page usually has a goal like: sales email list sign-ups white paper downloads.

Social Media 348

Social Media eCommerce Download White Paper 348

ROI Revolution

JULY 31, 2023

At the same time, this early in the game, many consumers are still in the research phase of their journey. Additionally, rushed deployments don’t just impact the organic channel but can also create problems for paid ads and overall user experience. That means that while you test promotions, you should also focus on brand awareness.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

Kissmetrics

MAY 2, 2018

Marketers use a wide variety of channels, types, and formats for their content. Videos, illustrations, infographics, ebooks, white papers, webinars, case studies, podcasts, charts, graphs, blog posts, quizzes, slide decks, reports, and on and on. Or white papers. Create White Papers and Infographics.

White Paper 236

White Paper Webinar Social Media Blog 236

ROI Revolution

OCTOBER 4, 2021

The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays. Is your brand effectively leveraging one of the most lucrative advertising channels available? CVS: The CVS Media Exchange (CMX) launched just last year. on a scale of 1-5.

Multi-channel 147

Multi-channel White Paper Consumer Social Media 147

Kissmetrics

JANUARY 2, 2019

See, what most marketers aren’t telling you is that there are two main reasons why you aren’t getting traffic to your brand-new site (other than the fact that you don’t have much money to spend on ads): Marketing is a long-term game – almost all of the tactics marketers, including me, talk about are long-term tactics.

Article 273

Article Blog SEO Marketing 273

ROI Revolution

SEPTEMBER 6, 2021

Is your brand effectively leveraging one of the most lucrative advertising channels available? In this white paper , you’ll uncover insights like: The who, what, and when behind the impact of third-party cookie deprecation. But right now, programmatic buyers rate their organizations’ readiness for cookie deprecation at only 3.5

White Paper 78

White Paper Social Media Webinar Consumer 78

eCommerceFuel

NOVEMBER 16, 2020

Neither is it stuffing your online marketing channels with hard-selling CTAs. Experimentation is the name of the game. Despite the popularity of social media, email still remains a top communication channel for many. If you play your cards right, email can be your most profitable online marketing channel.

eCommerce Marketing 51

eCommerce Marketing Marketing eCommerce Social Media 51

Kissmetrics

NOVEMBER 27, 2018

No one wants to read an essay or a white paper. Content marketing is a hit or miss game in which your posts will do well or they won’t. From running Facebook and Twitter ads, to manually growing your follower counts, you need to focus on your social media game. Principle #19: Don’t ever rely on 1 traffic channel.

Blog 263

Blog White Paper Article Marketing 263

Sailthru

OCTOBER 3, 2023

Publication dates Live URLs Distribution channels (blog, e-mail newsletter, other industry website, etc.) Being flexible is part of the content game, and if you’re really listening to your customers and paying attention to insights, that can actually lead to some of your most timely and effective pieces of content.

White Paper 78

White Paper Social Media Document Blog 78

ROI Revolution

DECEMBER 6, 2021

Connected TV (CTV) refers to advertising through streaming devices like a Roku, smart TV, or gaming console – and it’s the next big thing for programmatic advertising. Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% this year to reach $13.41

Multi-channel 78

Multi-channel Consumer Marketing Shipping Costs 78

ROI Revolution

DECEMBER 13, 2021

Connected TV (CTV) refers to advertising through streaming devices like a Roku, smart TV, or gaming console – and it’s the next big thing for programmatic advertising. Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% this year to reach $13.41

Multi-channel 78

Multi-channel Consumer Marketing Channel 78

ROI Revolution

NOVEMBER 1, 2021

The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays. Is your brand effectively leveraging one of the most lucrative advertising channels available? CVS: The CVS Media Exchange (CMX) launched just last year. on a scale of 1-5.

Multi-channel 78

Multi-channel Consumer White Paper Marketing 78