ROI Revolution

JUNE 22, 2017

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. The Mobile Phenomenon. With nearly half of all search clicks, mobile fully surpassed desktop in 2016. The mobile revolution continues to fuel ecommerce growth.

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PPC eCommerce Payments Payment Services 60

ROI Revolution

APRIL 12, 2022

Google is by far the leading traditional search engine for paid advertising, with 86% of the desktop market share for search engines as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Microsoft Bing comes in at 8%, followed by Yahoo!

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. Video Advertising Across Multiple Channels.

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

ROI Revolution

MAY 20, 2020

Other big box competitors have showed volatility in our client’s space, as well: For this reason, paid search marketers who were able to spend even a fraction of their normal budgets during this time likely saw increased click-through rates, sustained revenue, and a stronger ROAS than in previous periods. in a matter of two weeks.

PPC 144

PPC Mobile B2B Shipping Costs 144

ROI Revolution

JANUARY 25, 2023

 Additionally, we saw many brands expanding past Amazon onto other retail media channels. We always expect multi-touch purchase journeys across channels, but too much overlap means wasted ad dollars. Drive downloads to your mobile app from your website.   We’ve seen that more and more, creative needs to be developed per channel.

eCommerce 78

eCommerce Social Media SEO Payments 78

Lemonstand

AUGUST 30, 2018

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. Revitalize Your Ad Copy.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

Ecommerce Platforms

JULY 31, 2020

Some focus on creative services, others specialize in specific marketing channels or tech, while others might boast several areas of expertise. Optimize Your Website for the Mobile Age. The shopping experience is continuously shifting towards mobile devices. No two agencies are the same.

eCommerce 118

eCommerce Web Design SEO Beauty and Health 118

ROI Revolution

JULY 3, 2018

According to Olivia Byrd, ROI Revolution PPC Analyst: “This integration to the new platforms is exciting as it will help us in the paid search industry to optimize more efficiently and make the best decisions with more inclusive data.

PPC 106

PPC Management B2C Marketing 106

ROI Revolution

AUGUST 5, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. Marketing to consumers in a post-pandemic world. Touchless payment continues to grow.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. Overall digital sales are expected to grow 20% in 2021, and online was an extremely profitable channel for apparel brands last year. billion in 2020. billion in 2020.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JULY 1, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. Marketing to consumers in a post-pandemic world. July 1 update. of millennials and 64.6%

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JUNE 1, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

MARCH 2, 2021

As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% 2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). For mobile app orders, interest has grown from 16% to 28%.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

JANUARY 5, 2022

With consumers spending more time on mobile in light of the pandemic, mobile retail ecommerce revenue surged 26% to $338 billion last year. Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. trillion this year.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. Overall digital sales are expected to grow 20% in 2021, and online was an extremely profitable channel for apparel brands last year. billion in 2020. billion in 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

Facebook and Google channels drove growth several times that of online stores. Overall digital sales are expected to grow 20% in 2021, and online was an extremely profitable channel for apparel brands last year. Behavioral marketing strategies to reach back-to-school audiences at every step of their buyer’s journey.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

MAY 6, 2021

Global mobile payments make up 46% of that, amounting to a total of $102.7 In 2018, global mobile payments accounted for just 18.9% Here’s a hint: being agile and adaptable in your paid search strategy will remain critical in 2021. . Mobile revenue predictions for 2021 and how you can take action. trillion by 2025.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

SEPTEMBER 2, 2021

In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. Behavioral marketing strategies to reach back-to-school audiences at every step of their buyer’s journey. Marketing to consumers in a post-pandemic world.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

APRIL 8, 2021

Here’s a hint: being agile and adaptable in your paid search strategy will remain critical in 2021. . Mobile revenue predictions for 2021 and how you can take action. Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. We’ll dive into: . to reach $9.92

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

JANUARY 5, 2021

According to eMarketer data , as of June 2020, 30% of consumers indicated interested in mobile payments up from 17% just three months before in March. For mobile app orders, interest has grown from 16% to 28%. This is an improvement from the search ad spending projected in June 2020, when it was expected to decline to $54.37B.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

OCTOBER 1, 2020

Mobile ad spend rising despite pandemic. ad spending is down due to COVID-19, mobile ad spend will increase by 4.8% According to new data from eMarketer , while mobile is one of the few ad formats expected to churn out growth this year, the growth is much smaller than it was projected to be before coronavirus. 8/7 update.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

DECEMBER 3, 2020

10% more time spent on mobile this year ( Merkle ). 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). 68% of advertisers expect COVID-19 to impact their ad spending into 2021 ( Influencer Marketing Hub ). Mobile ad spend rising despite pandemic. 10/7 update.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

NOVEMBER 4, 2020

10% more time spent on mobile this year ( Merkle ). 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). 68% of advertisers expect COVID-19 to impact their ad spending into 2021 ( Influencer Marketing Hub ). Mobile ad spend rising despite pandemic. 10/7 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

SEPTEMBER 9, 2020

Mobile ad spend rising despite pandemic. ad spending is down due to COVID-19, mobile ad spend will increase by 4.8% According to new data from eMarketer , while mobile is one of the few ad formats expected to churn out growth this year, the growth is much smaller than it was projected to be before coronavirus. 8/7 update.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

FEBRUARY 2, 2021

2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ). Total paid search revenue from mobile increased 93% year-over-year for ROI clients (ROI client data).

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68

ROI Revolution

JULY 2, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. Optimizing your paid and organic channels during COVID-19. 5/26 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

AUGUST 4, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. Optimizing your paid and organic channels during COVID-19. 5/26 update.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

JUNE 2, 2020

Optimizing your paid and organic channels during COVID-19. Paid and organic search are the digital duopoly for audience acquisition that can transform your brand into an industry-leading force. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. Watch the video today!

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122