eCommerce Personalization Strategies Using Google Analytics and Other Free Tools
Inflow Insights
NOVEMBER 26, 2019
Bucket online shoppers into specific personas . First, a clothing store may want to know if an anonymous user is a man or woman. If there aren’t products or categories that clearly differentiate between the personas (both may buy yoga mats and clothing for example), one option is to use personalized content to help us differentiate.
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