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Email, SMS, and push marketing for ecommerce in 2023

Omnisend

With an expected contraction in consumer spending habits and paid media more expensive than it used to be, email marketing might be the most important and valuable channel available. But both Hobbies & Leisure and Pet Supplies disappear completely. And it not only appears in each list, it is also in the top three every time.

Hobbies 88
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Email, SMS, and push marketing for ecommerce in the first half of 2023

Omnisend

Consumers are still shopping, but they’re doing so with more caution. That consumers enjoy those sectors’ emails, for whatever reason. The analysis shows one very clear characteristic shared between the five worst performers: they’re known for comparison shopping. The result? “At What does that tell us?