What do Today’s Consumers Really Want? #RIC21 Day One Answers the Question

Retail TouchPoints

It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really want? Consumers Want Retailers to Catch Up With Their Omnichannel Shopping Behaviors. Consumers Embrace the Convenience of Curbside Pickup.

2019 Wrap-Up: The 5 eCommerce Trends That Defined Consumer Spending Last Year

Scalefast

Case in point: Sales of sport leisure footwear rose in the 12 months leading up to August 2019, according to research by NPD. The company expects strong sales growth to continue in the years ahead, with sport leisure surpassing fashion as the largest footwear category in 2020.

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How Will the Holiday Season Impact Shopper Behaviors In 2019?

RTP blog

During the hustle and bustle of the holiday season, consumers don’t tend to shop how they would on a normal day. TREND 1: Mobile is going to play a more prominent role for consumers as they shop online and in stores. To capitalize on the expected surge in traffic and sales, retailers should take a closer look at how consumers are using their devices for inspiration, browsing and buying. Other times, you’re in the mood to browse leisurely and hunt for items.

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Babylist Blends URL and IRL Engagement with Virtual Showroom

Retail TouchPoints

Whether they’re shopping for clothes, toys, books, furniture or electronics, consumers shopping for baby items can easily be overwhelmed by the volume of information available — especially online.

Retail Design Trend Forecast: Mixed-Use Spaces and the ‘15-Minute City’

Retail TouchPoints

CRTKL sees opportunities to reimagine office spaces as resources that afford compact, convenient access to options for dining, shopping, culture, leisure and entertainment.

Dive Into Moments-Based Marketing At CX North America

Forrester's Customer Insights

When it comes to vying for consumers’ attention and share of wallet, brands face an increasingly varied mix of competitors.

Nosto Acquires UGC Marketing Platform Stackla

Retail TouchPoints

Research from Stackla showed that 79% of consumers say UGC highly impacts their purchasing decisions, and customers are 6X more likely to purchase a product if the page includes pictures from social media.

Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a small independent store selling online around the world.

Navigation Speed

Rishi Rawat

Shoppers who navigate your site at a fast pace are fundamentally different from leisurely movers. If you have prominent advertisements for things like “Download Buyer’s Guide” or “Schedule an In-person Consultation” and they are being ignored it’s because when shoppers are in pre-research or post-research pre-commit mindset they don’t want to engage with options that are time-consuming.

Check it out – how grocery POS drives convenience and speed

I Vend

Supermarket shopping is, for the vast majority of consumers, an essential. Whilst other forms of retail may be seen as leisure and pleasure, the weekly food shop is more likely to be considered a must-do chore. Consumers want live information about product availability.

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Walking the Line: How a Post-Pandemic Retail Hybrid Might Make the Best of Both Worlds

Retail TouchPoints

Even the best business plans expect some bumps along the road: financial insecurity among consumers, supply chain complications, a shortage of labor or reduced in-store traffic. Emerging Consumer Trends. Post-pandemic, leisurely sprees might be left in the past.

Why Experiential And Omnipresent Retail Will Help Traditional Stores Survive And Thrive

RTP blog

Given that it relies on Bluetooth technology, it means the user must have their Bluetooth activated, with location sharing enabled — not something every consumer will be comfortable with. As co-founder and co-CEO Dave Gilboa told the Vancouver Sun : “We’ve always thought that shopping for eyewear should feel a little like browsing at a library — leisurely, filled with pleasant surprises, and better with friends alongside.”

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Retail’s Digital Future

I Vend

Consumer preferences have shifted in response to the pandemic, as many have faced changes in their jobs, income and leisure time. For consumers, this means high-digital touch shopping experiences, from AI to mobile-enabled shopping and options.

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Which Retail Tech Is The Real Deal?

RTP blog

Augmented reality that realistically shows how a new couch, lamp or desk will look in a shopper’s own living room could transform furniture retailing , turning it into a mobile-first proposition for a large swath of consumers. For example, Neiman Marcus added visual search capabilities from Slyce to its app, allowing consumers to snap photos of outfits or home goods, and then receive a “matching” product from the Neiman Marcus e-Commerce experience.

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3 Tips To Build Consignor Loyalty In A Modern Retail World

RTP blog

In today’s retail world, there are a few key things that matter to consumers: speed, choice and ease of use. For most, the more pragmatic and safer bet is to withdraw the funds, return to the site or store at their leisure, and pay with a credit card. This could include referral incentives, creating loyalty tiers or taking a page out of Starbucks’ wildly popular mobile app that lets consumers accumulate stars for future purchases.

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Survival Of The Personalized: Brand Success In The Age Of The Retail Apocalypse

RTP blog

This begs the question — is retail really dying, or is it being forced to face constant reinvention to keep up with the evolving demands of consumers and a constantly changing economy? Many of these brands, and others facing similar trajectories, have something in common — they failed to adapt to the era of the new consumer. The real problem is that retailers aren’t listening to consumers who say they want an experience rather than just a product or service.

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The Platinum Card Experience: Travel Clubs And Loyalty Programs In The Retail Landscape

RTP blog

By Mike Putman, Customer Travel Solutions If co-brand credit cards and frequent flyer programs have taught us anything, it’s that consumers love to travel and will go out of their way for exclusive travel benefits. For what (to the consumer) amounts to about the price of a Netflix subscription, many retailers are offering branded travel clubs on top of their existing loyalty programs.

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Data Will be Key to Retail Success in 2021

Retail TouchPoints

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period.

Shopping Center Outlook: Why Open Air, Mixed Use and Tech-First Locations Are Hot

Retail TouchPoints

The rise of buy online, pick up in-store (BOPIS) and the lingering demand for more open spaces have made centers offering plenty of fresh air, easy access between parking facilities, and stores and amenities that go beyond just retail, all very attractive to consumers.

RevTech Event Spotlights Retail Innovation: Which Technologies Will Win Out?

RTP blog

Debbie Hauss, Editor-in-Chief: I am definitely fascinated by what Bottlefly is offering: “a patented method for tracking consumer preferences in sensory-based products.” Envizzo places products into short-term rentals and boutique hotels, providing a platform to collect consumers’ insights and offering the products for sale. I do have one caveat, however: there’s only so far you can go in monetizing consumers’ interactions — particularly when you’re intruding on other experiences.

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Latest CAMP Location Showcases the Art of Child’s Play

Retail TouchPoints

On the first floor, consumers can shop a vast array of merchandise — from the hottest L.O.L In today’s tech-driven world, retail leaders are focused on using online media and marketing to drive customer engagement.

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Voice Technology is Changing the Rules of Ecommerce and Customer Experience

GetElastic

Voice technology in leisure and hospitality. The impact on customer experience: The entire leisure industry is built on pampering the customer with round-the-clock service. This enables the user interface to act in an anticipatory manner, predicting what consumers want or need—for brands, this trust and reliance help bring them closer to their customers. By 2020, 30% of searches will be carried out without a keyboard or screen 1.

Why Brick-and-Mortar Is Good for Online Sales; Analysts Predict the Coming Holiday Season Will Be Good To Ecommerce

Sailthru

Charles Maudsley, head of retail, leisure and residential for British Land, says, “Consumers choose brands that align to their lifestyle and values: a physical store enables a retailer to demonstrate its brand in action and drive interest online. Consumers and Analysts Point to a Booming Holiday Season for Online. percent of total retail sales for the coming holiday season – but many consumers plan to do their shopping online for both Black Friday and Cyber Monday this year.

How Digital Technologies Have Changed The Retail Store

Forrester Omnichannel

One of my first jobs was as a sales associate at a clothing store, after which mall shopping lost any of the leisurely appeal it once held. We're at the beginning of a retail transformation: The growing percentage of retail revenues driven by eCommerce and the influence of digital technologies on consumer behavior and expectations alike means that retailers are being forced to reevaluate the value proposition of the store.

Retail’s Digital Future

iVend

Consumer preferences have shifted in response to the pandemic, as many have faced changes in their jobs, income and leisure time. For consumers, this means high-digital touch shopping experiences, from AI to mobile-enabled shopping and options.

Retail’s Digital Future

iVend

Consumer preferences have shifted in response to the pandemic, as many have faced changes in their jobs, income and leisure time. For consumers, this means high-digital touch shopping experiences, from AI to mobile-enabled shopping and options.

The 6 New Forces Of The Covid Retail Economy

Steve Dennis

What many industry observers have deemed “the great acceleration” has jump-started innovation for many retailers and effectively forced consumer adoption of nascent technologies. As the pace of vaccinations increases, there is a sense that the worst of Covid-19’s impact will soon be behind us.

Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

While the web may have become synonymous with “browsing,” the COVID-19 pandemic created a serious barrier between shoppers and leisurely real-world perusal of inventory.

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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

mobile consumer survey results , Americans check their phone 47x per day. What both Google and consumers consider a mobile-first experience (i.e. Additional Google research found that sub-par experiences on mobile make consumers 62% less likely to purchase from a site in the future. According to Deloitte, in 2017, 93% of people check their mobile phone while shopping and 90% use it during leisure time.

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Overall Shopper Anxiety Drops 10% But Safety Concerns and Financial Stress Still Linger

Retail TouchPoints

The decline in COVID-19 cases and continued vaccine rollout is already having positive effects: consumer anxiety levels have dropped 10% and worldwide anxiety is at its lowest level since April 2020, according to data from the Deloitte State of the Consumer Tracker.

FILA Site Enhancements Boost Conversions, Dramatically Reduce Bounce Rates

Retail TouchPoints

Traditionally, sport/leisure apparel and footwear brand FILA relied primarily on retailers to get its products on the bodies and feet of consumers.

Leveraging 2020 Ecommerce Trends to Improve Strategies

UpSellIt

However, the dynamic nature of ecommerce means that brands have to continuously strive to meet the changing demands of consumers. Continued growth in this segment is expected, as consumers take online shopping out of their living rooms, and into the world at large.

How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands

BigCommerce

This consumer survey produced by Beer Cartel earned the brand an increase in online revenue of $65,000, a 34% gain on the previous year. your tips on getting press” rather than “your article on getting featured in Travel + Leisure”). There are five PR specialists for every one journalist. Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails.

6 MarTech Trends in 2021 and Beyond

Neil Patel

While managing your website content used to be a time-consuming, exhaustive process that took hours of coding, new marketing technology has automated cumbersome processes, allowing marketers to dedicate time to other important pursuits.

The Top Footwear Ecommerce Trends That Will Dominate the Industry

Omnisend

Athleisure, a portmanteau of athletic and leisure, is a type of apparel that draws on the comfort of athletic wear while remaining more trendy and put-together than typical sports apparel. Direct-to-consumer advertising has been growing in popularity in the last few years.

What is BOPIS? The Complete Guide to Buy Online Pick Up In Store

Omnisend

Customers are responding favorably to the convenience of a purchase-online-pick-up-in-store option, with Shopify data showing that 59% of consumers are interested in BOPIS-type shopping options. Reading Time: 8 minutes.

Starting a Side Hustle in Ecommerce

Omnisend

Fortunately, computer software have been developed to make entrepreneurial obligations less time-consuming. It doesn’t matter if you’re in it to help pay the bills, earn some extra leisure money, pursue a hobby, or take the first steps towards your genuine passion.

What Retailers can Learn from Theme Parks in the Wake of COVID-19

Retail TouchPoints

This shift has naturally led to conversations among retailers, real estate developers and property landlords about where brick-and-mortar retail fits this “next normal” of consumer purchasing habits. The COVID-19 pandemic has accelerated the growth of ecommerce, with the U.S.

Ecommerce Chatbots 101: What Are They And Do You Need one?

GetElastic

There are any number of ways consumers today can connect with a brand and purchase products online – whether that’s on a website, in a mobile app, over email, on the phone, through social media, or in-store.

How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention

Omnisend

This is more evident than ever, with 80% of consumers expecting and demanding fast and convenient platforms. These same consumers look for exceptional customer service, so you can add to your list of essentials for customer lifecycle marketing. Reading Time: 7 minutes.