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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Some brands, however, have not shied away from this challenge.

eCommerce 254
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How to Create a Customer Journey Map (Even if You Have No Idea Who Your Customers Really Are)

Kissmetrics

She’s a pro at gathering competitive intelligence and uses it wisely to reinforce the brand while cementing customer loyalty in a very competitive marketplace. Because of the huge growth in social media , Lucy’s looking to streamline the interaction process on social media without losing the “personability” of the brand.

Customer 349
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Multichannel Distribution 101: Expand Your Ecommerce Business to New Marketplaces

SellBrite

The second is what we’re talking about: Google’s comparison shopping engine. Google Shopping, Google’s comparison shopping engine. Want to know more details on how Google Shopping works ? Listing your products on Google’s comparison shopping engine is completely free. Check out our nifty guide.

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Dynamic Pricing and the New Formula for Profit

GetElastic

This means they can offer differential pricing or progressive discounting that might encourage purchase if a customer is on social media versus if they are using a laptop to explore flights through Expedia. One pivotal factor is price, which should be as fluid as the experience itself. The new price equation.

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5 Ways to Use Pinterest to Grow Your Ecommerce Business

SellBrite

Although it has fewer users than other social media platforms, Pinterest is emerging as a leader for ecommerce. For example, it’s the second largest source of social media traffic to Shopify stores. To get started with Shop the Look Pins, use Pinterest’s tagging tool to create your Pins.

eCommerce 141
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How to Use Facebook Messenger to Sell More E-Commerce Products

Kissmetrics

I’m going to show you how to wow your customers with Facebook Messenger. I’ll help you figure out how to do this so well it won’t just improve your customer experience, it will also boost your sales. Watch what your customers struggle with and how they respond to new ideas. Help customers comparison shop.

eCommerce 225