Remove Comparison Shopping Remove Customer Remove Mobile Remove Multi-channel
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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

The Diversification of the Customer Journey Further highlighting the need for brands to take an always-on, conversational approach to their outreach (as opposed to the timed, tactical messaging of the past) is another staggering stat from the Infillion report — that consumers are influenced by 11 touch points on average before they make a purchase.

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What Should You Look for in an Ecommerce Platform?

Kibo

The modern ecommerce platform is designed to help retailers create seamless experiences for customers while also managing the details of online commerce with ease. The right platform can provide the structure that companies need to deliver frictionless commerce to customers while staying connected to the logistics on the back end.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. 54% shopped at ecommerce marketplaces.

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Amazon Prime Day 2020 Prep (Part 4): Prime Day Digital Advertising Strategies

ROI Revolution

Amazon Stores offer qualified brands the chance to design and create multi-page stores that showcase their brand’s products on desktop, mobile, and tablet. Leveraging custom image creative to catch shoppers attention. Prime Day shoppers will look outside of Amazon to comparison shop. The Day(s) of Prime Day.

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Insights from 2017 to Guide Your 2018 eCommerce Digital Marketing Strategy

ChannelAdvisor

More than half ( 55% ) start with Amazon, and many turn to comparison shopping engines. Bottom line: It’s important to benchmark your traffic across all digital marketing channels — from Google Shopping and AdWords to Amazon advertising. KPI #4: Presence. This “metric” is harder to measure, but more important than ever.

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Insights from 2017 to Guide Your 2018 eCommerce Digital Marketing Strategy

ChannelAdvisor

More than half ( 55% ) start with Amazon, and many turn to comparison shopping engines. Bottom line: It’s important to benchmark your traffic across all digital marketing channels — from Google Shopping and AdWords to Amazon advertising. KPI #4: Presence. This “metric” is harder to measure, but more important than ever.

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Ecommerce Glossary

AcquireConvert

Address verification service (AVS): a service used by credit card processors to verify that the billing addresses of customers match the addresses on their credit card statements. A blog is an important way to inform and educate target customers and attract traffic and backlinks to your store.