Remove Comparison Shopping Remove Demo Remove Shipping Costs Remove Technology
article thumbnail

Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

The debate over bricks (physical locations) versus clicks (online stores) has long centered on several key factors, including: – Cost efficiency. most retailers have found a happy medium that takes the best of both and unifies technologies, processes, and strategies to create a consistent experience for consumers across channels.

article thumbnail

Retail AI & Predictive Analytics Blur the Line between Bricks and Clicks

Retalon

The debate over bricks (physical locations) versus clicks (online stores) has long centered on several key factors, including: – Cost efficiency. most retailers have found a happy medium that takes the best of both and unifies technologies, processes, and strategies to create a consistent experience for consumers across channels.

article thumbnail

The Rise of the Digital Showroom

Retail TouchPoints

Own your audience’s comparison shopping experience. Comparison shopping is a major part of the showrooming experience for most consumers. In a branded B&M environment, the comparison process works to your advantage: you win no matter which item they choose to buy. Try before you buy — virtually.