Amazon Prime Day 2020 Prep (Part 4): Prime Day Digital Advertising Strategies
ROI Revolution
AUGUST 7, 2020
And now it’s been pushed back again to give time for the marketplace giant to get all its shipping and fulfillment ducks in a row, including the hiring of more than 175,000 new workers. Focusing on channels besides Amazon during this shopping event can be a great way to capitalize on shoppers’ generalized higher intent to buy.
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