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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. While this is good news for many ecommerce retailers, it has also become more and more expensive to deliver those goods to customers.

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Free Shipping vs. Discounted Price: Which Fulfillment Pricing Strategy Is Better?

ChannelAdvisor

and includes free shipping; the other is $44.91, plus $5.08 for standard shipping. It’s the exact same price, presented two different ways. It’s a common conundrum among online sellers: Is it better to offer free shipping and charge higher prices to cover fulfillment costs? One is $49.99

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels. Target (40%).

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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

They have plenty of room to offer great discounts, and will be more confident about their shipping guarantees as well. After the summer sale, it will be time for retailers to regroup and determine what their best move should be in October, when the spotlight is on for early holiday shopping.

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Multichannel Distribution 101: Expand Your Ecommerce Business to New Marketplaces

SellBrite

Whether you started on a marketplace like Amazon or your own website, you’ve already invested in inventory, fulfillment, and operations for your business. You’ve already set prices, taken product images, and worked out listing details. Its Individual plan is geared towards those with lower sales and costs $0.99 per product sold.

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No Toy Left Behind: 3 Tactics for Selling Less Popular Items Post-Holiday

Sailthru

You can try your hand at comparison shopping to show side-by-side products with competitors and highlight areas where you win, especially if you’re priced lower. You create value by focusing on the baseline benefits of the model you want to sell and intentionally make the extras on more expensive products feel like fluff.

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Why Pricing Optimization Is Required in Online Retail

Wiser

No matter what channels a retailer sells on, their pricing is one facet of the selling experience that can’t be stagnant. That may mean lowering prices to beat a competitor temporarily, or maybe matching their prices, or even boosting prices higher to avoid an out of stock situation. .