Amazon Prime Day 2020 Prep (Part 1): The New Normal in a New Ecommerce World
ROI Revolution
JULY 16, 2020
This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. Prime Day has revolutionized ecommerce and is now an integral part of many brands’ overall marketing strategy. However, the unpredictability of 2020 has left many executives wondering how to make the most of the major shopping event.
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