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5 Takeaways & 2 Book Recommendations from Inbound 2017

Inflow Insights

This past week, 20,999 other professionals and I had the wonderful opportunity to attend Hubspot’s Inbound Marketing & Sales conference in Boston, MA. On day 2 of the conference, Nancy Harhut of HBT Marketing gave a whirlwind of a presentation as she listed out 26 words and copy constructs for persuasion.

Books 60
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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

They ask for recommendations on Social Media. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Attracting the perfect customer. Online shoppers don’t shop the same way as they used to back in the day.

eCommerce 167
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How to Manage Marketing Campaigns like a Financial Currency Trader

Kissmetrics

PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. If not, I highly recommend it. Because it hasn’t been blogged about or shared at conferences just yet. So where do people turn when they hit this realization? A/B testing.

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10 Website Personalization Hacks to Skyrocket Your Conversion Rates

Kissmetrics

Deals recommended for you. At Home in The Country added Amazon-like product recommendations and increased revenue 13%. Cara Harshman , former head of content at Optimizely , announced at the Call to Action Conference that they saw over a 117% lift in people signing up for an account based solely on their homepage personalization.

PPC 194
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Next week, Amazon will host Amazon Accelerate , a three-day virtual conference designed to help SMB Marketplace sellers navigate “a strong finish to 2020 and beyond.”. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level.

eCommerce 193
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. Watch the video today!

eCommerce 173
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How Coronavirus (COVID-19) Is Impacting Ecommerce [September 2020]

ROI Revolution

Next week, Amazon will host Amazon Accelerate , a three-day virtual conference designed to help SMB Marketplace sellers navigate “a strong finish to 2020 and beyond.”. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level.

eCommerce 147