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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. Amazon has been a mainstay for consumer electronics brands and 69% of those surveyed claimed it is still a key channel.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Amazon’s disruption to commerce has been so profound, there is a term for it: The Amazon Effect. But in order to compete, brands need to do just that.

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What is Multi-Local Commerce and Why is it Essential for Growing Global Sales

ESW

Rather, every detail of the shopper journey – from demand generation to last-mile delivery – is part of a multi-local commerce implementation. What is Multi-Local Commerce? Multi-local commerce prioritises the shopper. Multi-local commerce prioritises the shopper.

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ChannelAdvisor’s Brand Analytics Helps Electronics Seller Power Double-Digit Growth Without Increasing Ad Spend

ChannelAdvisor

The following is a case study featuring a leading consumer electronics brand that leveraged ChannelAdvisor Brand Analytics to dramatically decrease Buy Box losses on Amazon. As a leader in the electronics vertical, one enterprise seller based in the UK had an ambitious goal: expand business while improving profitability.

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How to Create Winning Black Friday Promotions

Wiser

Overall, winners around Black Friday were consumer electronics, apparel, and appliances. Penney, are playing catch-up around Black Friday due to the popularity of eCommerce. . Consumer electronics and apparel are top-selling products on Black Friday. Which channels are used to deliver the promotions .

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.