Remove Consumer Remove Conversion Optimization Remove Customer Retention Remove Report
article thumbnail

Customer Lifetime Value: A Key Metric Only 17% of Brands Understand

Sailthru

If you want to understand customer retention, you need to understand customer lifetime value. Unfortunately, customer lifetime value can be tricky to define and measure. How long is a customer lifetime, anyways? They’re what we call the retention gurus. Take sweepstakes for example.

article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. Consumer spending habits returning to normal. billion in consumer spending in Q2. Visa found that 53% of consumers were spending more in June 2021 than in June 2020.

eCommerce 197
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Consumers spending 1 more hour per day online in light of COVID-19.

eCommerce 195
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce. BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. 9/28 update. QoQ increase.

eCommerce 193
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! December 2. billion in revenue.

eCommerce 148
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

In this report, you’ll uncover full-funnel strategies, an in-depth analysis of programmatic ad types, and more so you can profit off of this channel’s meteoric rise. Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Marketing to consumers in a post-pandemic world.

eCommerce 158
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. June 3 update.

eCommerce 148